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February 24, 2000
Awareness Campaign Promotes Economic Development Services and Toronto's Advantage to Business
Economic Development - Toronto - Your address says it all. That's the message
Councillor Brian Ashton, Chair of Toronto's Economic Development and Parks
Committee launched on Thurs. Feb. 24.

In unveiling Awareness Campaign 2000, an outreach to the local business
community, Councillor Ashton noted that "80 per cent of Toronto's new jobs and
business growth comes from the city's 80,000 existing businesses. Helping
Toronto's business grow is our priority."

"Toronto's quality of life is explicitly tied to the health and success of our
business community," stated Joe Halstead, Commissioner, Economic Development,
Culture and Tourism.

Awareness Campaign 2000 is a print radio and business contact campaign to
acknowledge the value of a Toronto business address and to encourage members of
the existing business community to make use of services available through
Toronto's Economic Development Office.

"There is a need to let our clients, the business community, know that the
Economic Development Office can, and will, support their growth in Toronto,"
said Brenda Librecz, Managing Director, Economic Development. "Through this
campaign we aim to acknowledge the importance of the business community, and
strive to keep them anchored in Toronto."

Economic Development staff assists local businesses with services including:
assistance with location, relocation and expansion; export promotion;
construction facilitation; small business start-up and advocacy; and economic
research. Economic Development staff is also working with groups of businesses
and associations to revitalize employment areas.

On February 15, transit shelter posters promoting Toronto - Canada's business
address, and business services available through the Economic Development
Office, were installed in 55 targeted locations throughout the City.

Two radio commercials outlining Toronto's advantage will be broadcast on CFTR
680 between February 28 and March 17.

Media Contact
Access Toronto
(416) 338-0338



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