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October 13, 2000
Moose to Winter in Toronto!
Winter may be fast approaching, but moose season in Toronto is far from over!

"You haven't seen the last of our magnificent moose" exclaimed Mayor Mel
Lastman, "There are still more moose events to come!"

As the street exhibition component of Moose in the City presented by Labatt
Blue draws to a close at the end of October, plans for a holiday moose
exhibition in Nathan Phillips Square are underway. Dozens of the moose
sculptures will join the Square's annual Cavalcade of Lights celebration,
helping decorate the City for the festive season.

Plans for the exhibition's grand finale are also underway. Moose patrons have
rallied around the cause and close to half of the exhibition's moose have now
been donated to The Great Moose Auction scheduled for January 2001.

"The Great Moose Auction is going to be one of the wildest fundraising events
this city has ever seen!" commented Moose in the City Chairman, George Cohon
"Toronto's moose are a coveted commodity! People from across the country and
around the world have been calling for auction details!"

This fabulous fundraising initiative features a live auction, taking place on
January 29th as part of the annual Arts Ball scheduled at the Metro Convention
Centre, as well as an online auction. All proceeds from the sales of the moose
will benefit Canada's Olympic athletes and local charities of the patrons'
choice. Auction details will be announced later this Fall.

Moose in the City presented by Labatt Blue has been the talk of the town since
Toronto?s first moose hit the corner of King and Bay on April 10th. Since that
day, moose have been everywhere, with 326 life-size moose sculptures installed
across Toronto, a Moose Jam in Yorkville, a Running of the Moose down Bay
Street, a moose in Chicago for The Tall Ships Festival and a herd of moose
representing Toronto at the 2000 Summer Olympics in Sydney. The moose have
also generated extensive international media coverage with hundreds of stories
running in cities across the United States, Japan, England, Germany and
Australia, to name a few.

With the street exhibition soon drawing to a close, Toronto residents are
encouraged to take advantage of this last opportunity to see the entire herd on

For updates on The Great Moose Auction and other upcoming Moose in the City
events, browse the Moose in the City web site at: a/moose/home.htm
or call the event hotline at 416-395-7350.

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