Toronto wins three EDCO Marketing Awards for innovative economic development promotions and marketing|
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Councillor Brian Ashton, Chair of the Economic Development and Parks Committee,
and Joe Halstead, Commissioner of Economic Development, Culture and Tourism,
presented Mayor Mel Lastman with three awards from Economic Developers' Council
of Ontario (EDCO) 1999 Marketing Awards of Excellence competition.
EDCO is an independent, non-profit association of provincial and municipal
economic development professionals which recognizes excellence in marketing
creativity and innovation with its annual awards. Toronto was honoured with
three EDCO 1999 Marketing Awards, which were presented on February 2, 2000.
The City earned an Award of Distinction in the Innovative Promotional Piece
category for a series of postcards promoting Toronto's Biomedical, Film and
Television Sectors and the city's investment advantages.
In the Innovative Marketing Practices category, Toronto received a second Award
of Distinction for its Food Ventures campaign, which included brochures,
posters and advertisements promoting Toronto's large and diverse food and
Toronto also garnered an Innovative Marketing Practices Award of Excellence for
its contribution to a unique publication, developed in partnership with Labatt
and inserted into 250,000 cases of Labatt beer destined for the New York State
market, promoting key Toronto tourism attractions including the Blue Jays and
the SkyDome Hotel.
"These awards recognize the City's success in building innovative partnerships
with members of our business community to promote Toronto as an excellent
destination for both investment and tourism," said Mayor Lastman.