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December 8, 2000
Toronto Emergency Medical Services launches new ambulance design
Works and Emergency Services --- On December 8, Toronto Emergency Medical
Services (EMS), formerly Toronto Ambulance Services, officially launched its
new ambulance design at Nathan Phillips Square. These ambulances are the most
visible component of the Toronto EMS new Visual Identity Program.

By the end of 2000, EMS expects to have 25 new ambulances on the road. The
design changes will take five years to fully complete. During this transition,
Toronto EMS encourages the citizens of Toronto to become accustomed to the new
look of its ambulances.

The new ambulances, designed by the City's Corporate Communications Division,
features a stylized "A" made from the most highly reflective tape available,
tripling the amount of reflective area on each ambulance. Each emergency
vehicle will also be equipped with the latest and most effective emergency
warning system (lights and siren).

Ron Kelusky, EMS General Manager, states, "Improving public visibility and
paramedic crew safety is key. The new highly reflective applied graphics,
lettering and outline striping make the vehicles substantially more visible in
low-light conditions, at traffic accidents, on highways and while responding to
emergency calls."

EMS's new Visual Identity Program reflects the change from a service provided
by the former Metro government to one provided and funded by the City of
Toronto. The new graphic identifier, along with the City's corporate logo, will
be featured on all equipment, uniforms and station signs to further promote the
division's name change and new look. Over the next several years EMS will
update the old Metro signs at its 40 facilities to clearly identify station
numbers, indicating each as a City of Toronto EMS building.

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