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September 18, 2000
City Begins Public Awareness Campaign to Help Eliminate Red Light Running
  
The City of Toronto has initiated a public education campaign aimed at getting
motorists to stop running red lights.

The city is using advertising in transit shelters, buses and on radio to get
the message across to all road users. The campaign will run four to six weeks.

"We are concerned about the safety of all road users including pedestrians and
cyclists,"says Les Kelman, Director, Transportation Systems, for the City of
Toronto. "We want to continually remind people that lives are in jeopardy when
someone runs a red light. It's imperative that people understand that a red
light means stop."

The outdoor advertising features a funeral scene with the headline "It Won't
Kill You To Stop." The traffic signal logo below says "Don't Run a Red."

Beginning in late November, cameras will be set up at designated intersections
to ticket motorists who run red lights. The pilot project involves six Ontario
municipalities including Toronto, Halton, Hamilton-Wentworth, Peel, Waterloo
and Ottawa-Carleton.

"By introducing the public education program prior to the installation of the
cameras, the city is demonstrating its commitment to public safety," says
Kelman. "We invite motorists to join us in putting safety first."


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