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November 12, 2012
November 12-18 proclaimed Bullying Awareness Week
Mayor Rob Ford has proclaimed November 12 to 18 Bullying Awareness Week in Toronto. The Mayor was joined by Lindsay Hamilton, Family Channel Host; Joe Tedesco, Senior Vice President and General Manager, Astral Kids; Kimberley Greenwood, Acting Deputy Chief of Divisional Policing Command, Toronto Police Service; and 10 partnering organizations from the Toronto Coalition for the Awareness and Prevention of Bullying.

"As a parent and as the Mayor of Toronto, I believe that we must all work together to ensure that this city is a safe place especially for children and youth," said Mayor Rob Ford. "It is great that the City has been able to partner with Astral Television, PREVNet and the Toronto Coalition for the Awareness and Prevention of Bullying to launch Bullying Awareness Week."

According to PREVNet (Promoting Relationships and Eliminating Violence Network), a national network of Canadian researchers, community organizations and governments committed to ending bullying and promoting positive relationships, over 1.1 million Canadian school-age students are bullied at least once each week. However, the bullying stops 57 per cent of the time in 10 seconds or less when peers intervene.

"Young people in today's society are faced with many challenges," said Toronto Police Chief William Blair. "It is up to the community as a whole to provide the support and guidance that young people need. Every child has the right to feel safe at home, at school and in the community."

Family Channel co-founded Bullying Awareness Week in 2003 and developed the Stand UP! to bullying campaign in association with PREVNet. The channel has special bullying-prevention themed programming and events planned for the entire week.

“Over the past decade, Family Channel has been dedicated to empowering Canadian students, teachers and parents to Stand UP! to bullying and working towards creating healthy environments where kids feel safe and supported,” said Joe Tedesco, General Manager and Senior Vice President, Astral Kids. “With the strong partnerships we have forged with the Toronto Coalition, government offices such as the City of Toronto and our long-time partner PREVNet, Bullying Awareness Week has gained traction in cities across Canada. We are immensely proud of the unyielding commitment shown by so many caring organizations and passionate individuals in spreading the bullying prevention message.”

To learn more about the Stand UP! Bullying Awareness Week campaign and download student, teacher and parent resources, visit .

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Cher Jones
Senior Communications Coordinator

Staff Sergeant Chris Boddy
Toronto Police

Jaime Werby
Communications Manager, Astral Kids



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