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July 12, 2010
Sirens for Life call for Toronto firefighters, police and paramedics
The City of Toronto's fire, paramedic and police services are collaborating in Sirens for Life, a Canadian Blood Services campaign with a life-saving goal.

Held in partnership with Canadian Blood Services, the emergency services blood donor challenge is running from July 1 to September 6 as the three branches compete to donate the most blood. Although the competition for bragging rights is friendly, every police, fire or EMS worker knows the importance of blood.

Date: Tuesday, July 13
Time: 10 a.m. to 2 p.m. (interviews and photo opportunities: 10:30 a.m.)
Location: 4330 Dufferin St.

For this year’s Sirens for Life blood donor challenge, the goal is to collect 1,300 units of blood and accumulate 100 new registrants to the One Match Stem Cell and Marrow Network (by September 6).

“Fire, police and emergency medical services employees are rolling up their sleeves and going arm-to-arm during this lifesaving effort to donate the most blood for their community,” said Laura Ashton, Community Development Coordinator at Canadian Blood Services. “They are on the frontline every day and know lives can change in an instant. Anyone can need blood at any time.”

The need for blood does not take a summer vacation. Patients treated for cancer or undergoing surgery or experiencing trauma all depend on a stable supply of blood, year-round. Members of the emergency organizations are pitching in to save lives with Sirens for Life.

The following emergency services officials will be available for media interviews at 10:30 a.m. at tomorrow's clinic:
- Toronto Fire Chief William Stewart
- Acting Deputy Chief Ron Taverner, Toronto Police Service
- Commander Dave Ralph, Toronto EMS

Members of the three emergency services branches will be donating blood at the clinic.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contacts:
Captain David Eckerman, Toronto Fire Services, 416-338-0763
Janet Wong, Canadian Blood Services, 416-313-4410, 416-420-0199 (cell)
Kim McKinnon, Toronto EMS, 416-392-2255, 416-708-8125 (cell),



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