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March 18, 2010
Media Advisory - Celebrity Farley Flex launches City arts forum for small businesses
Canadian music promoter and artist manager Farley Flex, who is also a Canadian Idol judge and motivational speaker, will launch the City of Toronto’s Small Business Arts Forum for 2010.

Date: Monday, March 22
Time: 9 a.m. to 4 p.m.
Location: North York Civic Centre, 5100 Yonge St. (on the lower level of the civic centre)

Keynote speaker Farley Flex will speak from 9 to 10 a.m. on the topic Getting Performance out of Potential.

The Small Business Arts Forum is a day of free seminars and presentations by some of Toronto’s most innovative and successful practitioners in the art business community. This educational and networking event is geared toward Toronto artists and cultural businesses in order to increase their awareness and access to business support and resources. This event also provides skill-building opportunities for individual entrepreneurs and small business owners in need of marketing, financing or operational assistance.

The event includes sessions such as:
• Making your art more valuable through branding (Tom Breakbane, Breakbane Retail Connections)
• Learning social media tools for small businesses (Erin Bury, Sprouter)
• Making the creative pitch (Elizabeth Radshaw, Toronto Documentary Forum at Hot Docs).

Business owners and artists are asked to register in advance as space is limited. For more information about the event and to register, visit

Small Business Arts Forum is a City of Toronto Economic Development & Culture initiative organized in collaboration with UrbanArts Community Arts Council, Cultural Careers Council Ontario ( and others. The arts and cultural sector in Toronto employs over 150,000 people and generates annual revenues of more than $8 billion.

Enterprise Toronto is an innovative public and private sector alliance created to provide one-stop sourcing of services and programs tailored to meet the needs of Toronto's entrepreneurs and small businesses, Enterprise Toronto is managed by the City of Toronto’s Economic Development and Culture division.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contact: Shane Gerard, Senior Promotions & Communications Coordinator, 416-397-5711,



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