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September 28, 2010
Calling all breastfeeding Toronto moms for the Breastfeeding Challenge
Toronto Public Health invites mothers and babies to help Toronto repeat its win in the Annual Breastfeeding Challenge. On October 2, mothers and babies at sites across Canada and worldwide will compete to set the record for the most children breastfeeding at one time. Last year, Toronto placed first out of 298 participating sites worldwide, with 372 moms and 373 babies breastfeeding at the same time.

Toronto's event will be held Saturday, October 2 from 10 a.m. to 1:30 p.m. (registration from 9:30 to 10:30 a.m.) at Rosedale Heights School of the Arts, 711 Bloor St. E. The school is near Castle Frank subway station.

This year's challenge event will include a fashion show, information sessions, a light lunch, door prizes and a free gift for the first 400 participants. Locally, the Breastfeeding Challenge is organized by Toronto Public Health and the Chinese/Vietnamese Breastfeeding Network and is part of World Breastfeeding Week in Canada. Pre-registration is not required.

The Breastfeeding Challenge reinforces the theme of World Breastfeeding Week - “Breastfeeding: Just 10 Steps. The Baby-Friendly Way.” The slogan refers to the Baby-Friendly Initiative that was started to help and encourage mothers around the world to breastfeed. Support for breastfeeding is provided in hospitals and community health services that have earned the designation Baby-Friendly. Having more hospitals and community health services become officially Baby-Friendly will help mothers and babies be as healthy as possible.

Toronto mothers who are not able to attend the Breastfeeding Challenge at Rosedale Heights can, instead, breastfeed wherever they are at about 11 a.m. on October 2 and register their participation by calling 416-338-7626 or by sending an e-mail message to

To find out more about the Toronto Breastfeeding Challenge, call Toronto Public Health at 416-338-7600 or visit

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact:
Susan Sperling
Toronto Public Health
Tel: 416.338.7974



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