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February 9, 2010
A new study uniquely maps and measures Toronto's artists and cultural workers
Mapping Artists and Cultural Workers in Canada’s Large Cities - a new study prepared by Hill Strategies Research collaboratively funded by the City of Toronto, the City of Vancouver, the City of Calgary, the City of Ottawa and the Ville de Montréal, provides unique and substantial insights about each city’s cultural communities. The collaboration was made possible because of the work of the Creative City Network of Canada. To view the full report visit

The study, a unique collaboration between cultural staff at the five large cities, provides an analysis of artists and cultural workers in 48 categories, residing in various postal regions - “neighbourhoods” - in Toronto, Montreal, Ottawa, Calgary and Vancouver in 2006.

"This landmark study shows that Toronto has Canada's largest community of artists and cultural workers," said Michael H. Williams, the City of Toronto's General Manager of Economic Development & Culture. "This study provides important background information about this community as we implement the Agenda for Prosperity and the Creative City Planning Framework. Our cultural communities are a significant part of Toronto's labour force and have been pivotal in establishing vibrant downtown neighbourhoods for all Torontonians to enjoy."

Toronto Highlights:

• The total number of artists and cultural workers (48 occupations) in Toronto was 82,600 in the Statistics Canada 2006 census, or 5.9 per cent of the overall labour force. Data for cultural workers from the Statistics Canada 2001 census is not available.
• Toronto has the highest total number of artists and cultural workers in Canada, but ranks second (to Vancouver) in terms of artists as a percentage of the overall labour force and third (to Vancouver and Montreal) in term of cultural workers as a percentage of the overall labour force.
• The level of concentration of artists in the Toronto’s top ten neighbourhoods (as defined by the study) has increased from an average of 4.19 per cent in 2001 to 4.68 per cent in 2006, or 12 per cent.
• Toronto’s postal code M6R (Parkdale neighbourhood) has 6.0 per cent of its labour force in arts occupations. This concentration is about seven times the national average.
• The highest ranked neighbourhood in 2006 was Parkdale, which was originally ranked sixth in the 2001 census.
• Toronto's postal codes M4K, M4M, M4L and M4E (Danforth, Riverdale and the Beaches) have a high concentration of cultural workers (11.7 per cent to 13.3 per cent).
• In 2001, the top-ranked neighbourhood was Annex North (M5R), which fell to fourth in 2006.
• Toronto's average concentration of artists is 1.6 per cent, the Canadian average is 0.8 per cent.
• Toronto’s average concentration of cultural workers is 5.9 per cent. The Canadian average is 3.3 per cent.

National Highlights:

• Collectively, 53,500 artists in these five large cities represent 38 per cent of all artists in Canada, a proportion that is much higher than the five cities’ share of the overall Canadian labour force (21 per cent). The five cities collectively have 209,500 cultural workers, representing 34 per cent of all cultural workers in Canada.
• The Toronto, Montreal and Vancouver have the 10 highest concentration neighbourhoods in which artists live.
• The analysis of cultural workers by neighbourhood confirms the belief that artists and cultural workers tend to reside in the same neighbourhoods.


The study is based on a custom data request from Statistics Canada’s 2006 census, commissioned by Hill Strategies Research. The concentration of artists or cultural workers is calculated as the percentage of the overall labour force that reported an arts or cultural occupation in 2006. The study includes statistics concerning the number of artists, their earnings, education levels, sex and changes between 2001 and 2006. The report also includes a brief analysis of cultural workers by neighbourhood in Montreal, Ottawa, Toronto, Calgary and Vancouver in 2006.

Out of a total of 48 categories there are nine categories of artistic professions including: actors; choreographers; craftspeople; composers; conductors; dancers; directors; musicians; producers; singers; visual artists and writers. The 39 categories of cultural workers include: creative; production; technical and management occupations in the areas of broadcasting; film and video; sound recording; performing arts; publishing; printing; libraries; archives; heritage; architecture and design.

To view the complete report in English and French visit

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contacts:
For Toronto Findings: Terry Nicholson, Manager Cultural Affairs, City of Toronto, 416-392-4166,

For National Findings: Mr. Kelly Hill, President of Hill Strategies Research, 1-877-445-5494, ext. 1,



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