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June 10, 2010
Raising funds for a growing population: supporting seniors in the Toronto Challenge presented by
On Sunday, June 13, Toronto residents, representatives of Toronto Long-Term Care Homes and Services and over 50 community agencies that support seniors will celebrate their ability and walk, run and roll (in wheelchairs or mobility aids) to raise money for Toronto seniors.

Date: Sunday, June 13
Time: 9 a.m. (aerobics warm-up), 9:30 a.m. (event begins), 10:30 a.m. (awards presentations)
Location: Metro Hall, 55 John St.
Visuals: Thousands of participants doing aerobics simultaneously; serious runners crossing start and finish lines; oldest (95 years) and youngest (5 months) participating in race

Held annually in June (Seniors Month in Ontario), the Toronto Challenge presented by is the premier fundraising event for seniors in Toronto. This fun, family event takes place on Sunday, June 13 and features the 5k run, Nissan Canada Foundation 5k walk and a 1k fun walk. Participants receive a t-shirt and a chance to win prizes.

All funds raised go directly to non-profit organizations in support of seniors, including the City's own long-term care homes and community-based programs. The funds go a long way in enhancing seniors’ quality of life by supporting community outings for residents of long-term care homes, recreation and entertainment activities, large print books and so much more. Funds are more important than ever as the aged population increases. The population of seniors is expected to surpass the number of children aged 14 or under for the first time ever between 2015 and 2021, according to a recent Statistics Canada projection.

Registration for the Toronto Challenge is available online at and race day registration is also available onsite.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contact:
James Buttivant, City of Toronto, 416-565-4743,



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