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July 26, 2010
Media Advisory: City launches BIXI Toronto’s membership campaign
The BIXI Toronto Bash is being held on July 28, to kick off the membership campaign for BIXI Toronto, the company that will operate Toronto’s proposed public bike system. Several community leaders in the city will be attending the event to make the founding pledges for BIXI Toronto. As one of the milestones to ensure the launch of this public bicycle system, 1,000 pledges of $95 must be collected before November 30. This event is open to the public and a pledge of $95 provides a 12-month membership.

Date: Wednesday, July 28
Time: 7 p.m.
Location: Gladstone Hotel, 1214 Queen St. W.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contacts:
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391,
Anne-Marie Battista, Public Bike System Company, 514-789-2494



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