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October 20, 2005
Toronto's Live With Culture celebration and [murmur] tell tales about Spadina Avenue
  
[murmur] invites Toronto residents and visitors to grab a good pair of walking
shoes and a cellphone to hear entertaining and engaging stories about Spadina
Avenue, told by the people who know the city best -- Torontonians.

[murmur] is an audio documentary project using first-person narratives to share
location-specific stories, delivered by mobile phone. Torontonians have shared
stories that matter to them at 50 sites along Spadina Avenue, from Davenport to
Lake Ontario.

[murmur] Spadina will enrich people's understanding and appreciation for the
neighbourhood. The history of Spadina is the history of Toronto. Its stories
trace the city's development from British roots, through waves of immigrants to
today. From labour meetings to watering holes to public art, the stories that
can be mined along Spadina are deep and wide.

To hear the stories, look for the green [murmur] signs (featuring a telephone
number and location code) along the street. By dialing the number with a mobile
phone and entering the code, pedestrians can hear one or more short stories
about the very spot on which they are standing. [murmur] stories are also
available on the Web at http://www.murmurtoronto.ca.

[murmur] Spadina is a presentation of the City of Toronto's Live With Culture
campaign. Funding for the project has been provided by the City of Toronto and
the Government of Canada through the Cultural Capital of Canada program.

Live With Culture is a 16-month celebration of Toronto's arts and cultural
communities, shining a spotlight on the vibrant and diverse activities
happening in the city every day. From September 2005 until the end of 2006,
Live With Culture showcases the vast scope of the city's culture of creativity
and inspires culture in Toronto to become a daily part of everyone's life. How
do you live with culture? Visit http://www.livewithculture.ca, the ultimate
guide to Toronto's cultural scene.


Media contacts:

Gregory Nixon
Live With Culture Project Manager
416-397-5398

Shawn Micallef
[murmur] Creative Director
647-828-6412



 

 

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