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October 28, 2009
Planning and Growth Management Committee to consider a new Sign Regulation and Revenue Strategy for the City of Toronto
At its meeting on November 4, the Planning and Growth Management Committee will consider the final report and recommendations on the proposed Sign Regulation and Revenue Strategy for the City of Toronto.

The new Sign Regulation and Revenue Strategy is comprised of a new Sign Bylaw to replace the current bylaws in effect across the City, as well as a number of administrative changes to improve the City’s capacity to effectively regulate signage, including enforcement of regulations in Toronto. These tools have been designed to reflect the City’s goals and objectives for the public realm, outlined in the Official Plan, and other key policies of the City including the Climate Change Plan and the Agenda for Prosperity.

The new Sign Regulation and Revenue Strategy also recommends the implementation of a Third-Party Sign Tax, under the authority of Section 267 of the City of Toronto Act, to support the administration and enforcement of the new Sign Bylaw, as well as city beautification and ongoing investment in arts and culture in response to City Council’s direction of October 2007.

“The new Sign Bylaw is intended to be current, anticipating new advances in sign technology and be consistent with the future vision for the public realm of the City of Toronto,” said Ann Borooah, Chief Building Official. “The new bylaw also provides commercial and industrial enterprises adequate and flexible means to identify themselves and their products and services on their premises, while remaining compatible with adopted City-building policies like Toronto’s new Official Plan.”

This new strategy has been informed through an extensive public and stakeholder consultation process. Eight public consultation sessions were held in various locations throughout the city. In addition, there were five separate consultation sessions held with stakeholders from both the sign industry and public space advocates to focus specifically on their specialized needs and concerns. There have also been two previous reports made to the Planning and Growth Management Committee where deputations, both from the public and stakeholders, were heard.

Members of the public and interested parties are invited to make presentations to the committee on Nov. 4. The meeting will be held in Committee Room 1 on the second floor of City Hall. This item will be on the agenda at 1:30 p.m. To register to speak, please call 416-392-5227 or email by noon on Tuesday, November 3. The information report is available at

For details about the Sign Bylaw Project, the meeting of the Planning and Growth Management Committee, or to obtain a copy of the report, visit, email or call 416-392-8000.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.

A backgrounder on the new Sign Regulation and Revenue Strategy for the City of Toronto can be found at

Media contact: Ann Borooah, Chief Building Official/Executive Director, Toronto Building, 416-397-4446,



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