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December 19, 2013
City Council endorses new Toronto music industry advisory council
City Council has endorsed the creation of a new advisory group to guide its initiatives supporting the economic and cultural development of Toronto's music industry. Council also endorsed terms of reference for the Austin-Toronto Music City Alliance agreement.

"We are moving quickly to create jobs and economic development by supporting Toronto's internationally respected music industry," said Mayor Rob Ford. "The new advisory council will broaden the City's working relationship with the music sector to help ensure we move forward in a direction that best serves its businesses and artists."

Council also approved the membership of the Toronto Music Industry Advisory Council, which is made up of music industry stakeholders working alongside three Toronto City Councillors and strategically chosen external stakeholders.

"By bringing together representatives from a broad spectrum of the music industry, we are counting on the Advisory Council to help us strengthen and expand all sectors of Toronto's music industry," said Councillor Michael Thompson (Ward 37 Scarborough Centre), Chair of the Economic Development Committee and Co-Chair of the Music Advisory Council. "Among its areas of focus, the Advisory Council will play a pivotal role in defining and developing the Austin-Toronto Music City Alliance."

The Toronto Music Industry Advisory Council will discuss opportunities and challenges, exchange ideas, provide input and advice, and develop recommendations to:
- ensure the health, competitiveness and viability of the Toronto music sector
- achieve long-term sustainable economic growth and job creation
- develop, support and showcase talent and help facilitate signature events
- enhance local and global positioning and branding of the city and its music sector
- establish Toronto as a respected global centre of excellence for music, and
- develop positions collaboratively on provincial, national and international issues.

Council's endorsement of the draft terms of reference for the Austin-Toronto Music City Alliance continues six months of activity that saw the creation of the alliance in July, followed by the signing of the world's first music city alliance agreement in early October.

Council's approved draft framework and terms of reference will be forwarded to Austin's Mayor Lee Leffingwell and Austin City Council, noting that Toronto City Council looks forward to working with Austin to establish a formal dialogue and meaningful trade partnerships to the mutual benefit of both cities, as outlined within the Music City Alliance Agreement.

More information is available at

These music sector initiatives are part of the City's overall economic plan Collaborating for Competitiveness – A Strategic Plan to Accelerate Economic Growth and Job Creation in Toronto. This plan sets targets to create a more attractive business and investment climate in Toronto and commits to harmonizing the policies/activities of the City of Toronto and its agencies. More information:

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. Toronto is proud to be the Host City for the 2015 Pan American and Parapan American Games. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit, call 311, 24 hours a day, 7 days a week, or follow us @TorontoComms.

Media Contact
Shane Gerard, Senior Communications Co-ordinator
Strategic Communications



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