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February 14, 2018
Toronto Public Health launches 2018 condomTO campaign
  
Toronto Public Health is pleased to launch this year's condomTO campaign, entitled Life in the Bowl. The animated series features the imagined lives of condoms waiting to get selected for use. CondomTO, launched today to coincide with Valentine's Day, is a campaign designed to help promote safer sex and reduce stigma around condom use.

"We're excited to launch this new campaign that targets youth and is intended to get people talking about and increasing condom use," said Dr. Eileen de Villa, Toronto's Medical Officer of Health. "This campaign uses a lighthearted and creative approach to promote positive sexual health as a part of good overall health in an engaging and fun way."

The 2018 condomTO campaign was developed by The&Partnership Toronto. The agency developed the strategic approach and creative concept for the Life in the Bowl series.

Since 1983, Toronto Public Health has promoted and distributed condoms to community agencies and health organizations across the city as part of its sexual health promotion mandate. Condoms are one of the most effective ways to reduce the risk of sexually transmitted infections and unplanned pregnancies. More information about the campaign is available at http://www.condomTO.ca.

The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production. The&Partnership has 1,500 employees in 56 offices across 25 countries. More information is available at theandpartnership.com.

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit http://www.toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us on Twitter at http://www.twitter.com/TorontoComms, on Instagram at http://www.instagram.com/cityofto or on Facebook at http://www.facebook.com/cityofto.

Media Contact
Keisha Mair
Toronto Public Health
416-338-8020
kmair2@toronto.ca

 

 

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