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August 12, 2010

Primary sponsor for BIXI Toronto is introduced
  
Mayor David Miller and representatives from the Public Bike System Company (PBSC) have welcomed ING DIRECT Canada as the primary sponsor for BIXI Toronto, the City’s public bike program that is expected to be launched in May 2011.

“I'm pleased to welcome ING DIRECT as our primary sponsor for BIXI Toronto - a program that will enable us to give people more options to getting around the city while improving our transportation network,” said Mayor David Miller. “This partnership is another example of how we are making Toronto a more green and liveable city.”

When the program begins, Torontonians and visitors will have access to 1,000 bicycles via 80 fully automated and conveniently located BIXI stations in the downtown area during the first year of operation. There will be the potential to expand the system to other areas in the future.

The program generally operates more like an extension of the public transit system than like a bicycle rental system. The bicycles are intended to be used for one-way trips of less than 30 minutes and can be picked up or dropped off at any station, 24-hours-a-day, 7-days-a-week.

“Public bike systems like BIXI can significantly reduce the cost of commuting and make a healthy impact on our cities and our lives,” said Peter Aceto, President and CEO of ING DIRECT Canada. “We are always excited to help Canadians save their money so being a part of bringing BIXI to the Toronto community is a great fit for ING DIRECT.”

‘’After seeing the BIXI public bike system integrating so successfully into the public transportation networks of major metropolises around the world, the PBSC is happy to see our system has been retained for a possible deployment in 2011 in Toronto, Canada’s largest city,” said Roger Plamondon, Chairman of the Board, PBSC. “We are confident that Torontonians will adopt the system as their own and ensure its success by quickly making it a part of their everyday life.’’

Regular users of the system will be able to purchase a “pass” for periods of time ranging from one month to one year and will receive a BIXI-key. Members can use their membership cards to take out a bike at any station. For registered users, there is no trip fee if the bicycle is returned to a bike station within 30 minutes. A fee is charged for any trip longer than 30 minutes. An unregistered user can also use the service for a fee.

Montreal’s BIXI public bike system opened in May 2009 and has been able to triple its membership numbers in a year’s time. The bicycle system in Paris, France (Velib) is one of the largest public bike program with more than 20,000 bikes in its system. Other cities that have a public bicycle program include London (UK), Melbourne and Minneapolis.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents. For information about non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contact:
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391, sjohnsto@toronto.ca



 

 

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