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March 26, 2012
Best year in a decade for Toronto's film and television industry
  
2011 was the best year since 2002 for Toronto's film, television and commercial production industry, with more than $1.13 billion in direct expenditures contributed to the local economy.

The last time the industry spent more than $1 billion, the low Canadian dollar (averaging 63 cents versus the U.S. dollar that year) was a big help in attracting U.S. film productions. In 2011, the Canadian dollar was almost at par with the U.S. dollar.

"Our success in 2011 is due to our world-class talent behind and in front of the camera, our studios' ability to attract more and larger productions, a deep and experienced supplier base and the City's and Province's efforts to make Toronto an attractive production location," said Councillor Michael Thompson (Ward 37 Scarborough Centre), Chair of the City's Economic Development Committee.

A report and presentation to the Economic Development Committee today outlined the key data and how this success was achieved, including:

• A 25% growth in overall production spending over 2010.

• Major production spending increased by 32%, which includes: domestic and foreign feature films, made-for-television movies and mini-series, TV specials and TV series.

• The most significant shift in spending came in the features category. Not only did the absolute number of features increase by 27%, but the total expenditure also rose by a significant 66.7%.

• Toronto hosted the two largest feature films in its history - Total Recall and Still Seas - both in the same year due in large part to the new Pinewood Toronto Studios.

• U.S. production spending increased by 47% in 2011, which is attributable to significant spending increases in the areas of television series and major feature films.

• 2011 saw a significant increase in television production spending, setting another new high level for this activity in Toronto ($699.8 million).

“Since 2003, the industry through FilmOntario has worked closely with the City and the Province on marketing Toronto/Ontario as a lead jurisdiction for screen-based content production and in developing competitive advantages such as location and permit efficiencies, increased co-operation between government departments, and stable stackable tax credits," said Sarah Ker-Hornell, Executive Director and CEO of FilmOntario."We are number one in Canada and number three in North America."

To acknowledge these accomplishments, the Economic Development Committee has recommended that City Council congratulate the screen-based industries for the excellence of their work and individual companies and organizations such as FilmOntario and the Ontario Media Development Corporation, especially for their marketing and promotional efforts.

Toronto's film, television and digital media sector is essential to Toronto. Beyond employing more than 25,000 people and annually contributing in excess of $1 billion to the city's economy, it adds to the Toronto brand, internationally attracting investment and talent to the city.

More information about the presentation and report is available at
http://app.toronto.ca/tmmis/viewAgendaItemHistory.do?item=2012.ED12.3.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.


Media Contact
Shane Gerard
Senior Communications Coordinator
416-397-5711
sgerard@toronto.ca

 

 

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