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September 21, 2012
Scotiabank Nuit Blanche possible through sponsor support
  
From sunset on Saturday, September 29, to sunrise on Sunday, September 30, 2012 Scotiabank Nuit Blanche will transform the streets of Toronto with 158 art projects created by over 500 artists. Produced by the City of Toronto his all-night celebration of contemporary art is made possible through the generous support of the following corporate sponsors:

Scotiabank
Scotiabank has been the title sponsor of Nuit Blanche since its inception in 2006. Now in its seventh year, Scotiabank Nuit Blanche has earned the support of the public, the participating artists, and corporate sponsors as it continues to bring innovative artistic experiences to the public from dusk until dawn. Scotiabank's ongoing support for the event demonstrates its commitment and dedication to arts and culture in Toronto.

"We are looking forward to joining Toronto’s night owls for this year’s Scotiabank Nuit Blanche in Toronto,” said Duncan Hannay, Senior Vice President, Marketing, Scotiabank. “This is our seventh year as title sponsor, and we’re especially excited to invite spectators to view our contribution to the evening - REFLEXION, a unique interactive art installation at Yonge-Dundas Square - and to take part in the Richness Project, both new this year.”

REFLEXION is a geometric sculpture with multiple cameras which will look out at the audience and create a reflection of onlookers viewing the installation.

Scotiabank also invites Torontonians taking part in the overnight celebration to share a “Richness Moment” from their experience. A photo, video or ‘richness is… message’ can be uploaded to the Richness Project at http://www.therichnessproject.com. For each upload during Nuit Blanche, the Bank will donate one dollar to the Arts for Children & Youth, an organization that enriches the lives of young people from Toronto’s under-serviced communities through engaging arts education programs.

This year's official zone sponsors are Chevrolet, the Toronto Eaton Centre and Timothy's World Coffee. Along with generous financial support for the overall event, each of these sponsors has provided enhanced funding to co-produce an art project with local Toronto artists.

General Motors of Canada
As the official Zone C sponsor, General Motors of Canada funded the development of an interactive art project Fun House, 2012 by artist Thom Sokoloski. Project details here: http://www.scotiabanknuitblanche.ca/project.html?project_id=1106

"At this year's Scotiabank Nuit Blanche, we're bringing people a truly memorable automotive experience created by Thom Sokoloski. We’re looking forward to his creation and a great evening of bold expression incorporating our newest vehicle, the Chevrolet Spark small car," said
Rob Assimakopolous, General Director Marketing, General Motors of Canada Limited.

Toronto Eaton Centre
As the official Zone B sponsor Toronto Eaton Centre has co-produced the inflatable art installation Vertical Constructions: Dancer #1 and #2, 2012 by artist Max Streicher. Project details here: http://www.scotiabanknuitblanche.ca/project.html?project_id=1105

" Toronto Eaton Centre is thrilled once again to be working with Scotiabank Nuit Blanche, an extraordinary project dedicated to showcasing and supporting the immense talent of Toronto and abroad. Toronto Eaton Centre will play host to installations for the public to enjoy, including Max Streicher’s “Vertical Constructions: Dancer #1 and #2”, an inflatable sculpture that will be sure to captivate audiences throughout the night. Toronto Eaton Centre takes pride in supporting the artists involved and look forward to another year of exceptional creativity," said Meredith Vlitas, Senior Marketing Director, Toronto Eaton Centre.

Timothy's World Coffee
As the official Zone C sponsor, Timothy's has provided support for the interactive sculpture Lenticularis by the art collective GUILD. Timothy's invites the public to visit one of the Timothy’s World Coffee booths in Zone B and C for a free cup of coffee. Project details here: http://www.scotiabanknuitblanche.ca/project.html?project_id=1104

"We're thrilled to once again sponsor Scotiabank’s Nuit Blanche and GUILD's Lenticularis, an interactive kinetic sculpture affected by wind currents and the audience to create the effect of a billowing cloud overhead" said Tracey Noakes, Senior Brand Manager, Timothy’s World Coffee."Nuit Blanche is a night of discovery and exploration, and we look forward to taking the journey together, one adventure at a time."

Funding from the Province of Ontario, through Celebrate Ontario and Ontario Tourism Marketing Partnership Corporation (OTMPC), as well as from Tourism Toronto, allow for enhancement of monumental projects and promotion of the event to tourists.

“As Toronto’s reputation as one of the hippest hubs in North America continues to grow, Nuit Blanche serves as an emblem for our creativity,” said David Whitaker, President and CEO of Tourism Toronto. “The energy and excitement is palpable as a million people hit the streets for a night of avant garde art.”

The City of Toronto would also like to thank the event's official partners. Hotel and transportation partners: The Fairmont Royal York, Porter Airlines. Additional hotel partners: Madison Manor Boutique Hotel, The Strathcona Hotel Downtown Toronto, Cambridge Suites Toronto, Hilton Garden Inn Toronto City Centre, Metropolitan Hotel Toronto, Novotel Toronto Centre, Bond Place Hotel, Hotel Victoria, the Drake Hotel, One King West Hotel and Residence, The Ritz-Carlton and SoHo Metropolitan Hotel Toronto. The Toronto Transit Commission, GO Transit and the Toronto Parking Authority.

About Scotiabank Nuit Blanche
Scotiabank Nuit Blanche is Toronto’s annual all-night celebration of contemporary art, produced by the City of Toronto in collaboration with Toronto’s arts community. Since 2006, the event has featured more than 700 official art installations, created by nearly 3,000 artists and has generated more than $100 million in economic impact for Toronto. Full details are available at http://www.scotiabanknuitblanche.ca. Look for updates on Facebook at facebook.com/sbnuitblancheTO and follow us on Twitter at @sbnuitblancheTO, #snbTO.


About Scotiabank
Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Scotiabank Bright Future. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $45 million annually to community causes around the world over each of the last five years. Visit www.scotiabank.com.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Sylvia Kavanagh
Economic Development & Culture
416-392-8123
skavana@toronto.ca

 

 

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