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May 29, 2012
Toronto firefighters and the Blue Jays team up for campaign promoting child safety
The City of Toronto's Fire Services division was pleased to host the launch of the second annual Swing into Summer Safety campaign at Fire Station 333 today.

With the school year coming to an end, Toronto firefighters want to ensure that all children have a safe summer vacation and that adults know the importance of teaching children to protect themselves from injury.

Toronto Fire Services is one of more than 200 Ontario fire departments participating in this year's Swing into Summer Safety campaign. This educational campaign for school-age children is a joint initiative of the Fire Marshal's Public Fire Safety Council and the Toronto Blue Jays, supported by community partners including the Ontario Association of Fire Chiefs, the Technical Standards and Safety Authority, and Kidde Canada.

Speakers at today's launch included Toronto Blue Jays President and CEO Paul Beeston, Acting Toronto Fire Chief Ron Jenkins, Fire Marshal Ted Wieclawek, Ontario Association of Fire Chiefs President Kevin Foster, and Toronto Blue Jays pitcher Jason Frasor.

"The Toronto Blue Jays are pleased to continue our partnership with the brave men and women of the Ontario Fire Services on a campaign that educates and reinforces the importance of fire safety awareness for youth and families," said Beeston.

"All too often, firefighters see the tragic results of injuries suffered by children," said Chief Jenkins. "Toronto Fire Services is excited to once again be participating in this extremely important campaign."

Also participating in the launch were students from Regent Park/Duke of York Jr. Public School. The students were clearly excited to meet Jason Frasor as well as Blue Jays mascot ACE and Fire Services mascot Sparky the Fire Dog.

As part of the campaign, each participating fire department will receive sets of Blue Jays baseball cards with safety tips as well as posters, banners, pennants and PSAs featuring Toronto Blue Jays players. A special Fire Safety Day will take place at the Blue Jays' game at Rogers Centre on June 13.

More information is available on the campaign website at

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

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