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April 4, 2012
Mayor Ford kicks off Clean Toronto Together program
Mayor Rob Ford today introduced the Clean Toronto Together initiative for 2012. The initiative brings together programs that help keep Toronto clean including graffiti vandalism eradication, the City's four-week clean-up, clean-up days at schools and workplaces and Mayor Ford's Community Clean-up Day.

"I am very pleased to announce our efforts to keep Toronto's streets, parks and other spaces free from litter and debris after the winter season," said Mayor Ford. "It's a great program that involves our staff and the public pitching in by taking part in clean-up efforts within our neighbourhoods."

The first part of the program is the City's interdivisional clean-up effort. This spring clean-up has already begun with several hundred City staff removing graffiti vandalism, cleaning up litter and hauling away dead trees and branches from City property. Three hundred pieces of equipment are involved, including 50 litter vacuums, 45 sweepers, 20 front-end loaders, 50 stake trucks, 11 collection trucks and 60 pickup trucks.

The corporate and school clean-up day takes place on April 20. Students and office workers are invited to join their colleagues to clean the area around their schools or workplaces. Mayor Ford's Community Clean-Up is scheduled for Saturday, April 21. This is an opportunity for community groups to cleanup a park or other public space in their local neighbourhood.

The deadline for organizations and large groups to register for the Clean Toronto Together initiative and the corporate and school clean-up day is April 18. To register visit, or by calling 311. Registration allows City staff to arrange litter pickup.

Again for 2012, GLAD Canada is the lead sponsor for the Clean Toronto Together program.

"Our goal as a brand and company is to promote social and environmental responsibility. We want to give back by partnering with Canadian cities and communities," said Mark Malo, General Manager, GLAD Canada.

CP24 is the broadcast partner for the event. Other sponsors include TD Friends of the Environment, the Toronto Sun, the Toronto Star, Tim Hortons, the Home Depot and Pizza Pizza.

Coming later this month is a new City initiative to help counteract graffiti vandalism. Called StreetARToronto, the program is aimed at promoting and increasing the awareness of street art in an effort to add beauty to neighbourhoods in Toronto.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Steve Johnston
Sr. Communications Co-ordinator



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