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September 24, 2012
On your mark, get set for the 2012 Breastfeeding Challenge
Toronto Public Health invites all mothers and their babies to participate and help Toronto win the eighth annual Breastfeeding Challenge. On Saturday, September 29, mothers and babies in Toronto will compete with other cities worldwide for the distinction of having the most children breastfeeding at one time.

In 2009, Toronto had the highest participation among almost 300 sites worldwide, with 373 babies breastfeeding at one time. In 2011, Toronto was third among Canadian cities.

This year's event, which will be held at East York Civic Centre (850 Coxwell Ave.) from 10 a.m. to 1 p.m. - with registration at 9:30 a.m. - will include a fashion show, workshops, light lunch and prizes.

The local Breastfeeding Challenge is organized by the Toronto Breastfeeding Network and Toronto Public Health as part of the World Breastfeeding Week celebration in Canada.

Toronto mothers who are not able to attend the event can breastfeed wherever they are at around 11 a.m. on September 29 and register their participation by calling 416-407-0168 or sending an email to

Toronto Public Health promotes the breastfeeding of infants exclusively for the first six months and the provision of appropriate complementary foods with continued breastfeeding for up to two years, or even beyond two years.

More information about breastfeeding is available by calling Toronto Public Health at 416-338-7600 or by visiting

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Rishma Govani
Toronto Public Health



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