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June 24, 2011
City of Toronto to celebrate International Indian Film Academy Awards with free festival outside Rogers Centre
The City of Toronto will animate the area surrounding the Rogers Centre with a free Buzz event called Samsara on Saturday, June 25 from 2 to 8 p.m. with music, dance and fashion to celebrate the North American debut of the 12th annual International Indian Film Academy (IIFA) Awards.

Official remarks will take place Saturday at 4:30 p.m. City of Toronto representative Councillor Vincent Crisanti (Ward 1 Etobicoke North) will be joined by the Honourable Kathleen Wynne, Minister of Transportation (MPP Don Valley West), to officially welcome citizens and visitors to Samsara and to acknowledge the impact of all the IIFA events in the city - including the sold-out IIFA Awards Show and Green Carpet event happening later that evening.

Date: Saturday, June 25
Time: 4:30 to 5 p.m. (official welcome)
Location: Rogers Centre - Samsara Earth Stage (located between the CN Tower and the Metro Toronto Convention Centre, north of Bremner Boulevard)

Samsara, which means "constant flow" in Sanskrit, celebrates classical, contemporary and Bollywood South Asian cultures through music, dance, film and fashion. Highlights include music by Canadian artists such as Juno Award nominees Autorickshaw and Raghav, Delhi 2 Dublin, LAL, Bageshree Vaze, GuruBros and the Toronto Tabla Ensemble, among others. Featured DJs include DJ Amita, Kobra Khan and M-Rock.

Samsara also features four fashion shows by top South Asian designers. Two of the shows feature Lisa Ray - the internationally famous Toronto model, actress and activist. Additional highlights include a continuous film reel of Bollywood film songs alongside multiple dance and bhangra performances. The majority of these events will be held at the Fire Stage (located at the corner of Navy Wharf Court and Bremner Boulevard) and the Earth Stage. Complete event information is available at

The International Indian Film Academy, conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd., is supported by key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the IIFA Awards, is one of India's biggest media events. With a viewership of over 600 million worldwide, the IIFA Weekend is the largest celebration of Indian cinema and the IIFA Awards is among the most-watched global events every year.

From a one-night celebration in 2000 at the Millennium Dome, London, the last 12 years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film festivals, workshops, exhibitions, film showcases, premieres, global business forums and sporting events, all of which climax in the IIFA Awards. The IIFAs have been celebrated in London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Macau and most recently in Colombo, Sri Lanka. This year, IIFA will celebrate its 12th anniversary in Toronto, Canada from June 23 to 25. The IIFA Celebrations in Canada are presented by Canadian Imperial Bank of Commerce (CIBC) and supported by the Government of Ontario.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Shane Gerard
Senior Communications Coordinator



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