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March 30, 2011
Mayor Ford launches CLEAN TORONTO TOGETHER
  
Today, Mayor Rob Ford announced the CLEAN TORONTO TOGETHER initiative - bringing together programs that help keep Toronto clean including graffiti eradication, the City's three-week cleanup, the 20-Minute Makeover and Mayor Ford's Community Clean-up Day.

"I campaigned to clean up Toronto’s streets and neighbourhoods," said Mayor Ford. "We're taking a grass-roots approach to cleaning up graffiti by engaging our Business Improvement Areas, Toronto Police, agencies, boards and commissions, corporate citizens, local schools and the arts community."

The Mayor will participate in graffiti removal on Thursday, April 7.

The City’s three-week spring clean-up has already begun with several hundred City staff removing graffiti, cleaning up litter and hauling away dead trees and branches from City property. More than 500 staff participate in the cleanup effort. Three hundred pieces of equipment are involved, including 50 litter vacuums, 45 sweepers, 20 front-end loaders, 50 stake trucks, 11 collection trucks and 60 pickup trucks.

Toronto's 20-Minute Makeover takes place on Friday, April 15 at 2 p.m. Residents, students, business professionals, elected officials and Toronto staff are encouraged to take time out of their day to do their part to clean up the city. Participants are asked to reuse a small plastic bag from home to collect litter. Free gloves and GLAD garbage bags (to hold the small bags) are available for pickup from participating Pizza Pizza retail outlets, Toronto community centres and civic centres. GLAD is the lead sponsor for the City’s clean-up campaign.

"GLAD Canada couldn't be more thrilled to be part of the 20-Minute Makeover. This program is such an incredible initiative. Something as simple as spending just 20 minutes pitching in for our city-wide spring cleaning can be the tipping point. Let’s make Toronto, the city we already know and love, even more beautiful and vibrant,” said Mark Malo, General Manager, GLAD Canada.

CP24 is the TV sponsor for the event. Seven additional sponsors - TD Friends of the Environment Foundation, The Home Depot, Tim Hortons, Toronto Star, Pizza Pizza, The Toronto Sun and McDonald’s also support the event.

Saturday, April 16, is Mayor Rob Ford's Community Clean-up Day. This is an opportunity for community groups to clean up a park or other public space in their local neighbourhood. The deadline for organizations and large groups to register for either the 20-Minute Makeover or Mayor Ford's Community Clean-up Day is April 8 - online at http://www.toronto.ca/litter or by calling 311. Registration allows City staff to arrange special same-day litter pickup.

More information about the Clean Toronto Together initiative is available at http://www.toronto.ca/cleantorontotogether.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contacts:
Adrienne Batra, Press Secretary, Mayor's Office, 416-338-6642, abatra@toronto.ca
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391, sjohnston@toronto.ca


 

 

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