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January 19, 2011
St. Lawrence Market celebrates "Rice Man" Rube Marcus's 90th Birthday
St. Lawrence Market is celebrating Rube Marcus's 90th birthday!

Known as the "Rice Man" Rube has been a fixture and a celebrity at the Market with his shop Rube's Rice for 36 years. Selling over 40 different varieties of rice, he is the person customers trust to tell them everything they wanted to know about rice.

"Rube embodies everything that makes St. Lawrence Market what it is today. His passion for food, extensive knowledge and expertise, his love for community and family and his generous spirit is what makes him connect to everyone he meets," said Jorge Carvalho, Supervisor of St. Lawrence Market Complex who has known Rube since he opened shop 36 years ago.

In honour of Rube, selected merchants and farmers are offering special features for the day. Rube's fans and public will be able to meet and extend their own birthday wishes to Rube on January 22 at 10:30 a.m. in the Miele Gallery at The Market Kitchen. And yes, there will be cake!

"Rube is an icon in the St. Lawrence Market," said Councillor Pam McConnell (Ward 28 Toronto Centre-Rosedale). "He has an astonishing depth of knowledge and is happy to share that knowledge and enthusiasm with his customers. Rube's warmth and dedication encapsulates why this Market is a premier destination in our city."

St. Lawrence Market is a renowned international food market. Over 120 merchants and vendors serve the freshest produce, meats and baked goods. Located in Old Town Toronto, at Front Street East and Jarvis Street, St. Lawrence Market is spread throughout the South and North Market buildings.

The Miele Gallery at the Market Kitchen is located on the west mezzanine of the South Market.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media contact:
Rebecca Grima, Marketing & Communications Consultant, City of Toronto, 416-392-7986,



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