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June 24, 2011
City of Toronto celebrates IIFA Awards in Bollywood style
  
Today, Toronto Mayor Rob Ford welcomed Bollywood celebrity Shahrukh Khan to Toronto in celebration of the 12th annual International Indian Film Academy (IIFA) Awards being held in the city until Saturday. At a special event held at Toronto City Hall, amongst hundreds of Mr. Khan's fans and media from around the world, the Mayor presented Mr. Khan with a scroll and Toronto flag on behalf of the City.

"Toronto is proud to host the 12th annual International Indian Film Academy (IIFA) Awards and I am very pleased to welcome Shahrukh Khan to our city," said Mayor Ford. "Hosting the IIFA events in Toronto is a good opportunity to showcase our great city, Bollywood North, to the rest of the world. The IIFA events have attracted thousands of visitors to Toronto and have generated millions of dollars for the city."

"Toronto is the place that feels like home when I'm away from home," said Mr. Khan.

Toronto is the first North American city to host the IIFA Awards. More than 40,000 visitors are expected to attend the IIFA events held from June 23-25, with Saturday's awards ceremony being broadcast to approximately 600 million people worldwide. The economic impact to the city is estimated at $10 million.

As part of the celebrations, the City of Toronto is hosting the Samsara free event on Saturday from 2-8 p.m., at the Rogers Centre. Samsara, which means "constant flow" in Sanskrit, incorporates a number of different elements of South Asian cultures through music, dance, film and fashion. More information about the City of Toronto's IIFA involvement is available at http://www.toronto.ca/iifa2011.

The International Indian Film Academy, conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. is supported by key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the IIFA Awards is one of India's biggest media events. With a viewership of over 600 million worldwide, the IIFA Weekend is the largest celebration of Indian cinema and the IIFA Awards is among the most-watched global events, annually.

From a one night celebration in 2000 at the Millennium Dome, London, the last twelve years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, premieres, global business forums and sporting events, all of which climax into the IIFA Awards. The IIFA’s have been celebrated in London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Macau and most recently in Colombo, Sri Lanka. This year, IIFA will celebrate its 12th anniversary in Toronto, Canada from June 23rd - 25th,.2011. The IIFA Celebrations in Canada are presented by Canadian Imperial Bank of Commerce (CIBC) and supported by the Government of Ontario.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.




Media Contact
Adrienne Batra
Press Secretary, Office of Mayor Rob Ford
416-994-5892
abatra@toronto.ca

Leisa Odlum
Strategic Communications
416-338-5637
lodlum@toronto.ca

 

 

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