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September 30, 2013
Austin-Toronto music business mission highlights
Today, Mayor Ford was joined by Councillor Gary Crawford (Ward 36 Scarborough Southwest), Councillor Josh Colle (Ward 15 Eglinton-Lawrence) and Councillor Doug Ford (Ward 2 Etobicoke North) to announce highlights of the Austin-Toronto Music City Alliance business mission. A number of Toronto music industry representatives were also present to show their support for and participation in this mission.

Media availabilities for this mission include:

Thursday, October 3
5 to 7 p.m. (Central Daylight Time)
Austin City Hall, 301 West Second St.

At 5 p.m. accredited media are invited to join an Austin City Council meeting. Toronto Mayor Ford and the mission delegates will be acknowledged by Austin Mayor Lee Leffingwell.

From 5:30 p.m. to approximately 7 p.m. accredited media are invited to join Mayor Ford and the delegation as they move to the Mayor's balcony in Austin City Hall. Both Mayor's will sign an Austin-Toronto Music City Alliance Agreement and give remarks after the signing. Mayor Leffingwell will bestow Honorary Citizen of Austin Recognition upon the Mayor and the entire Toronto delegation.

Earlier in the day, Mayor Ford will have a private lunch with Mayor Leffingwell, Council Member Mike Martinez and senior City of Austin staff. The Mayor and the Toronto delegation will also engage in afternoon information exchanges with City of Austin economic development staff. Media will not be invited to these meetings but information about them will be provided upon request.

Friday, October 4
1 to 1:45 p.m. (Central Daylight Time)
Austin City Limits (ACL) Music Festival
Barton Springs portal entrance, 2201 Barton Springs Rd.

Accredited media will join Mayor Ford and the Toronto delegation on a tour of the festival grounds. Mayor Ford will also make a statement about the mission at this time. Space is very limited for this tour; some media may not be able to attend due to size constraints.

After the media departs the festival grounds, the Mayor and the Toronto delegation will be engaged in meetings with the C3 Presents partners Charlie Jones, Charlie Walker and Charles Attal as well as meeting with the ACL Festival Director of Marketing, Lisa Hickey. The delegation's business at the festival will end by meeting with David Porter, the Vice President of Economic Development at the Austin Chamber of Commerce. Media will not be invited to these meetings but information about them will be provided upon request.

The official delegation for the City's Austin-Toronto music alliance business mission is:

City of Toronto representatives
- Mayor Rob Ford
- Councillor Michael Thompson (Ward 37 Scarborough Centre, Chair of the Economic Development Committee)
- Councillor Gary Crawford (Ward 36 Scarborough Southwest)
- Councillor Josh Colle (Ward 15 Eglinton-Lawrence)
- Councillor Doug Ford (Ward 2 Etobicoke North)
- Renato Discenza (President and CEO, Invest Toronto)
- Randy McLean, (Director, Strategic Growth and Sector Development, Economic Development and Culture)
- Earl Provost (Chief of Staff, Mayor's Office)
- Amin Massoudi (Special Assistant – Communications and Media Relations, Mayor's Office)
- Judith Williams (Special Assistant, Mayor's Office)

Toronto music industry representatives
- Jeff Cohen (Owner, Collective Concerts, Toronto's Horseshoe Tavern and Lee's Palace)
- Graham Henderson (President, Music Canada)
- Michael Hollett (Co-founder, President and Managing Director, North By Northeast festival)
- Jesse Kumagai (Director, Programming, Corporation of Massey and Roy Thomson Hall)
- Jacob Smid (Vice President, Talent and Marketing, Live Nation Canada)
- Mike Tanner (Manager, Communications and Operations, North By Northeast festival)
- Amy Terrill (Vice President, Public Affairs, Music Canada)

The purpose of this music business mission is to meet with City of Austin officials and music industry representatives to solidify the terms and scope of the Austin-Toronto Music City Alliance. This mission will aid the City in its goal of positioning Toronto as a leading live music tourist destination, while providing insight into how the City of Toronto can continually promote and foster Toronto's internationally respected music sector.

Media representatives who wish to be accredited for this mission should contact Shane Gerard in Strategic Communications (information below) for more details.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.8 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Amin Massoudi, Special Assistant – Communications and Media Relations
Mayor's Office

Shane Gerard, Senior Communications Co-ordinator
Strategic Communications



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