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October 31, 2013
New Mobile Food Bus to increase access to fresh, affordable food
Residents of Toronto’s inner suburbs will now benefit from increased access to affordable, fresh produce following today's launch of a new Mobile Good Food Market bus.

At the launch event, Debbie Field of FoodShare Toronto was joined by Dr. David McKeown, Toronto's Medical Officer of Health, Andy Byford of the Toronto Transit Commission, and Debra Shime of United Way Toronto to unveil a newly retrofitted bus that was donated by the TTC and will support the sale of fruit and vegetables in neighbourhoods across the city.

"The Mobile Good Food Market is making a real difference in communities where there is poor food access, demonstrating that people will buy produce as long as it is fresh, affordable, culturally appropriate and available nearby,” said Field, the Executive Director of FoodShare Toronto. "We’re getting such amazing feedback about how excited people are that we’re helping them increase their access to affordable, culturally appropriate food."

The bus is the newest addition to FoodShare’s mobile vending fleet. At today’s unveiling, a crowd of community members, agency representatives and supporters were invited to tour the newly remodelled bus, designed by LGA Architectural Partners and renovated by Crew Chief Conversion.

"Access to high-quality, affordable food is essential for the health and well-being of all residents of Toronto. The Mobile Market is providing disadvantaged communities in our city with the health benefits of good nutritional choices," said Dr. McKeown.

Unlike traditional food trucks, the new bus is spacious enough to allow customers to step inside and shop for seasonal produce in comfort, protected from cold weather conditions that might otherwise prevent people from shopping at an outdoor market.

“Working with partners like the City of Toronto and FoodShare, we are supporting healthier choices for people and families and building strong communities by eliminating barriers to healthy, fresh and affordable food,” said Shime. “Our thanks go to the TTC for donating this bus – it’s wonderful to see it fully stocked with fresh produce, ready to roll into neighbourhoods across our city.”

Research conducted by United Way Toronto and Toronto Public Health showed that many Torontonians face significant economic and geographic barriers to buying fresh and healthy food. Working in partnership with United Way Toronto and the City of Toronto, FoodShare’s mobile food vending initiative offers an innovative solution to overcoming these challenges, by bringing affordable and accessible food options to neighbourhoods that most need them.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.8 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Kris Scheuer
Toronto Public Health
416-338-8020, 416-677-6658 (mobile)

Debbie Field
Executive Director, FoodShare Toronto

Michelle Yao
United Way Toronto
416-777-1444 x 340, 647-607-2823 (mobile)



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