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February 5, 2013
Toronto Public Health achieves Baby-Friendly Initiative designation
Toronto Public Health (TPH) is pleased to receive the prestigious Baby-Friendly Initiative (BFI) designation and urges other health care institutions to also seek the designation.

"On behalf of the Breastfeeding Committee for Canada, it is a privilege to award Toronto Public Health the Baby-Friendly designation," said Kathy Venter, Chair, Breastfeeding Committee for Canada (BCC). "As a model for community health services in Ontario, we urge TPH to continue to implement the global criteria as it joins the ranks of Baby-Friendly designated facilities in the world."

The BFI is a worldwide program of the World Health Organization and UNICEF. In Canada, the BFI designation is awarded by the BCC to hospitals and community health services that put policies in place to protect, promote and support breastfeeding. These practices strengthen mother-baby and family relationships for all babies, not only those who are breastfed.

TPH is the largest community health service in Canada to receive this prominent award as well as the first designated public health facility in Ontario with a Baby-Friendly hospital within its service area, Toronto East General Hospital.

This designation ensures that Toronto residents continue to receive high quality infant feeding services from TPH staff. Families who have questions about infant feeding can call 416-338-7600 to receive telephone counselling and referrals to local breastfeeding clinics and parenting programs.

A formal presentation, awarding the BFI designation to Toronto Public Health, will be made to the Board of Health by a member of the BCC on February 11. More information is available at

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.7 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

Media Contact
Kris Scheuer
Toronto Public Health



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