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May 7, 2002
'Celebrate Toronto Street Festival' named best public entertainment event
  
The 2001 Celebrate Toronto Street Festival added yet another award to its
growing list of honours when it was recently named Best Public Entertainment
Event at the Canadian Event Industry Awards in Calgary. The Canadian Event
Industry Awards is a national program designed to recognize outstanding
achievements in Canadian-produced special events. This award joins a roster of
honours that the 2001 Celebrate Toronto Street Festival has recently earned,
including awards from the Economic Development Council of Ontario and Festivals
and Events Ontario.

Presented by Shopper's Drug Mart, the Celebrate Toronto Street Festival is a
free, weekend-long street party featuring entertainment and activities for all
ages. The 2001 Celebrate Toronto Street Festival featured more than 1,200
entertainers and 400,000 square feet of free entertainment and activities along
Toronto's famous Yonge Street. Featured performers included rockers 54·40, pop
duo McMaster and James, award-winning kids' entertainer Al Simmons and
internationally renowned jazz musician Jane Bunnett. The 2001 Celebrate Toronto
Street Festival attracted a record-breaking audience of one million people, and
generated a total of $7.6 million in direct spending in Greater Toronto.

"Toronto is the most ethnically diverse, culturally vibrant, exciting city in
all of Canada, and the Celebrate Toronto Street Festival is designed to reflect
and celebrate this," said Mayor Mel Lastman. "It's become a highlight of the
summer season for people who live here and a real incentive for people to
visit. With more than one million people in attendance, millions of dollars in
economic impact, and four major industry awards, I can proudly say that the
2001 festival was a huge success. And this year's festival will be even bigger
and better!"

The 2002 Celebrate Toronto Street Festival will take place from
July 5 to 7.


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