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March 15, 2002
Economic Development -- Toronto welcomes participants to Canada's first flash
festival, Flashinthecan.

"Flashinthecan will bring together top Flash developers from around the world
to interact with Toronto's vibrant Web development community, putting the
international spotlight on Toronto," said Brenda Librecz, Managing Director of
Economic Development for the City of Toronto.

Some of the best Flash professionals in the world are lined up to speak,
including Brendan Dawes of the United Kingdom, Phillip Torrone of the United
States and Canada's Colin Moock.

Toronto is the leading Flash community in Canada and one of the top Flash
communities in the world. Flash brings together creativity, high technology and
interactivity to create a dynamic Web environment. It allows authors to create
dynamic content using vector-based graphics and provides full creative control
over fonts. Flash has become one of the most used technologies on the Web,
reaching more than 90 per cent of users (383 million).

Flashinthecan is a two-day event dedicated to supporting and showcasing the
Canadian Flash community of designers and developers with seminars, panels,
presentations and award. In total there will be 25 presentations and 15

Members of the public are encouraged to view the impressive collection of Web
sites and vote for the sites that they want to win. For more information and to
see the sites go to http://awards.fl
or call Simon Conlin at

Flashinthecan will be held March 25 and 26 at the Toronto Design Exchange, 234
Bay St.

Flashinthecan is only part of the impressive lineup at Digifest 2002, Canada's
new digital media festival, celebrating the best in animation, 3-D modeling,
virtual reality, gaming, film, Internet and digital art. This year's Digifest
theme is the 4-D challenge, which encourages work that goes beyond 3-D to
explore intangibles such as sensation, time, perspective and cognition.

The City of Toronto's Economic Development Division is working with the New
Media industry to support further development. The City is proud to support
Flashinthecan and Digifest as important showcases for the capabilities of local

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