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June 3, 2002
Toronto unveils new campaign to market its biomedical cluster as "Toronto's Discovery District"
Economic Development - The City of Toronto has announced a new campaign to
brand the City's downtown science park as " Toronto's Discovery District."

The City unveiled the new street sign that will designate the area bounded by
Bloor Street West, Spadina Avenue, Bay Street and Dundas Street West, as "
Toronto's Discovery District." This area, which contains the most dense
concentration of biomedical research facilities in North America, has been the
location of numerous biomedical breakthroughs and innovations by researchers in
Toronto's downtown hospitals, the University of Toronto and other businesses
and institutions.

The launch of Toronto's Discovery District is the kick off of several
biotechnology-related events centered around the prestigious BIO2002
International Biotechnology Exhibition and Conference, which is taking place in
Toronto from June 9 through 12.

"Toronto's biomedical research community is a world leader in the development
of new medical, pharmaceutical and biotechnological procedures and products,"
said Councillor Denzil Minnan-Wong, of Toronto City Council's Economic
Development and Parks Committee. "The concentration of talent, experience and
investment in our downtown science park helps ensure a diverse and thriving
economy here in future years, and more importantly, the discoveries our
research scientists make will contribute to the health and well-being of people
around the world."

"Telling the world what Toronto's Discovery District has to offer will
encourage future medical and biotechnological research projects by attracting
scientists and businesses to Toronto," said Dr. David Naylor, Dean of Medicine,
University of Toronto. "More people will benefit more quickly from our
researchers' discoveries if we can develop them and take them to market more
readily. Toronto has a great history of success in medical research and this
initiative will help ensure the future is even brighter than the past."

"The biotechnology/biomedicine sector is the fastest-growing sector in the
global economy, and Toronto is a world leader in this area. More people are
employed in Toronto's biotechnology/ biomedical sector than in any other city
in North America," said Brenda Librecz, Managing Director of Toronto Economic
Development. "The global biotechnology sector is expected to grow by 30 percent
in the next ten years, so marketing Toronto's Discovery District is crucial to
capturing our share of this expected growth."

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