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September 13, 2002
City of Toronto launches new Internet address - toronto.ca
  
The City of Toronto has officially launched a new domain name -
toronto.ca - for its Internet and e-mail address. City Council
approved the adoption of this new on-line address for its award-winning site
after the Canadian Internet Registration Authority (CIRA) approved a new policy
earlier this year allowing municipal governments to use shorter domain names.

"The City's new address toronto.ca is much simpler and easier to
remember," says Chief Administrative Officer Shirley Hoy. "There have already
been over 420 million hits on the City of Toronto's Web site this year. And we
anticipate this number to double as we move forward with plans to make it even
easier for residents, visitors and businesses to participate in local
government, and to have on-line access to a wide range of municipal services."

When visitors use the City's former Web address,
www.city.toronto.on.ca, or e-mail extension
username@city.toronto.on.ca for City staff, there will be a seamless
connection to the new Web site and e-mail addresses. During a transition
period, public usage of the former domain name will be monitored to determine
if the www.city.toronto.on.ca address should be reserved on a
permanent basis. The former domain name will appear on all outgoing e-mail
messages for approximately one month.

The majority of Canadians prefer visiting dot-ca sites for Canadian products,
information and services according to CIRA. Canadian municipalities such as
Toronto, Ottawa and Edmonton have now adopted the new naming convention.


Media Contact
Trish Garner,
Manager, Creative Services,
416-392-7797

 

 

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