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June 18, 2002
City of Toronto appoints general manager for new Yonge-Dundas Square
  
Economic Development, Culture and Tourism - The City of Toronto is pleased to
announce the appointment of Howard Muchnick as the General Manager of the
Yonge-Dundas Square. Mr. Muchnick's appointment was effective June 10.

"The Board of Management is pleased to have been able to attract to this new
position an individual of Howard Muchnick's abilities and experience. We look
forward to working with him to fully realize the potential of this great new
City asset," said Ron Soskolne, chair of the Yonge-Dundas Square Board of
Management.

Yonge-Dundas Square is an outdoor public space designed to function as a focal
point for Toronto's downtown area and to contribute to the cultural vitality of
the community. The square will feature entertainment and events that will
appeal to local businesses, residents and visitors to the city. It is the first
public/private partnership in Canada to operate a public square.

Howard Muchnick trained initially as an industrial psychologist and holds
degrees from City College of New York City and Hofstra University. He pursued a
career in the tourism and hospitality industry. Muchnick managed the Market of
Citicorp Centre, with its more than 100 shops and restaurants. It was the first
public space in an office building in New York City. The Market of Citicorp
Centre became a model for many other public spaces throughout North America.
After moving to Canada, he worked as General Manager of Toronto's Casa Loma,
President of the CN Tower, and President of the Canadian Warplane Heritage
Museum in Hamilton.

He teaches organizational behavior at Ryerson's School of Tourism and Business
Management and Strategic Planning at the University of Toronto's School of
Continuing Studies. Last year, he won the "Teaching Award for Excellence" at
the University of Toronto.

"This first year is going to be very exciting," said Muchnick. "Because of our
unique private/ public partnership, we will be able to try things that can't be
done in other places. We plan to make the square the heart of the city and
prove that it can be self-sustaining."

Muchnick plans to work with the local business improvement areas (BIAs) to
bring "positive energy" to the downtown core and is enthusiastic about
enlivening and rejuvenating the area.


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