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June 18, 2002
Corporate Sponsors Celebrate Their City and Their Customers at the Celebrate Toronto Street Festival
TORONTO, ONTARIO - Every year the Celebrate Toronto Street Festival presented by Shoppers Drug Mart (July 5, 6 & 7, 2002) receives major financial support from a roster of enthusiastic and dedicated private sector sponsors. Their financial support is parlayed into a large-scale and dynamic free event for the Toronto community to enjoy.

For the 5th year, Toronto Special Events welcomes back presenting sponsor Shoppers Drug Mart. As a founding festival sponsor, they have played an integral role in the astounding growth and success of the Celebrate Toronto Street Festival. Not only do they financially support the full festival, they bring with them excellent programming elements, wheel chair services, baby changing facilities and sun protection stations to improve the festival experience for everyone!
"We are proud to be the presenting sponsor of the Celebrate Toronto Street Festival," said Mike Feld, Director, National Community Events, Shoppers Drug Mart. "This event is an opportunity for us to give something back to our loyal customers, allowing them to enjoy this fantastic street party at absolutely no cost."

Each of the five Celebrate Toronto Street Festival sites has its own sponsor:

Downtown @ Dundas, sponsored by The Eaton Centre, marks the Festival's return to the heart of the city with the revival of the Yonge and Dundas site. Celebrate Toronto's vibrant downtown core with the best in Canadian new and classic rock, cutting-edge percussion theatre, an interactive basketball clinic and a high-speed mini-car race challenge.

World Within a City @ Bloor, sponsored by SuperPages, plays host to a fusion of traditional art forms from around the globe and the contemporary music and culture of Toronto's youth. "SuperPages really benefits from the unique scope of this festival. It appeals to such a broad cross-section of the community and allows us to connect with our customers in a fun festival environment," said Kathy Menear, Event Marketing, Ontario Dominion Information Services Inc. (SuperPages).

2002 marks the unveiling of a brand new programming mix focusing on Toronto's rich arts and cultural scene at Arts Alive @ St. Clair, sponsored by Scotiabank. "At Scotiabank we look for sponsorship opportunities that actively involve the communities where we live and work," said Nick Toritto, Toronto Regional Banking Manager, Scotiabank. "We are particularly excited to sponsor the brand new Arts Alive site. It's an eclectic mix of jazz, big band, opera, street theatre, dance and visual arts."

Midtown Mix @ Eglinton, sponsored by Perrier, is the Festival's jam-packed premier site featuring a huge concert line-up of top pop-rock Canadian and international talent, extreme sports and incredible performance theatre. "The fun-filled and youthful atmosphere of the Eglinton site gives us an opportunity to offer our customers a high energy experience including great concerts, lively theatre performances, a thrilling adult bungee bounce as well as an exciting 40 foot high dive show!" said Maria DiLeo, Marketing Manager, Nestlé Water North America.

Kid Zone @ Lawrence, sponsored by Toronto Hydro, is the perfect family destination site - a colourful adventure for young children offering the best in children's concerts, interactive dance lessons, hilarious theatre, mystical magic acts, make-and-take crafts, a butterfly pageant, a giant inflatable playground and a chance to dance to the best beats in the world.

The annual Celebrate Toronto Street Festival transforms the city's famous Yonge Street into 500,000 square feet of fabulous FREE entertainment featuring 5 festival sites, 12 stages, 1250 performers and more than 750 things to see and do! The Festival's Opening Ceremonies takes place at Yonge and Eglinton on Friday, July 5, 8 - 11 p.m.

The festival continues at all five sites along Yonge Street at Dundas, Bloor, St. Clair, Eglinton and Lawrence on Saturday, July 6, 11 a.m. - 11 p.m. and Sunday, July 7, 11 a.m. - 7 p.m. (with the exception of the Lawrence site which opens daily at 10 a.m.) The TTC Family Day Pass, usually only available on Sundays, will be offered on both Saturday, July 6 and Sunday, July 7 during the Festival.
Admission to the festival is free! So, get your feet on Yonge Street and Celebrate Toronto.

For more information call Access Toronto at 416-338-0338 or check out a/special_events.

Media Contacts:
Aretha Phillip
Event Supervisor, Marketing
Toronto Special Events

Kimberly Bain
Event Supervisor, Marketing
Toronto Special Events

Media Contact
see Media Contacts above



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