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February 28, 2002
'Celebrate Toronto Street Festival' wins Economic Development Council of Ontario Awards of Excellence
Toronto's largest street party, the Celebrate Toronto Street Festival, has won
two Economic Development Council of Ontario (EDCO) Awards: Best Special Event
Campaign, and the prestigious Best of Show in the category of Tourism. The EDCO
Awards recognize excellence, best practices and creativity in economic
development initiatives.

Presented by Shoppers Drug Mart, the festival is a weekend-long free street
party featuring entertainment and activities for all ages. The 2001 Celebrate
Toronto Street Festival attracted a record-breaking audience of one million
people, which generated a total of $7.6 million in direct spending in Greater
Toronto, an increase of 23.9 per cent over the previous year.

"Celebrate Toronto Street Festival is more than a street party, it's a call for
everyone to celebrate the incredible talent, diversity, and energy found right
here in the greatest city in the world!" said Mayor Mel Lastman.

"Since its launch in 1998, the Celebrate Toronto Street Festival has grown
year-by-year in size, attendance and corporate support," said Joe Halstead,
Commissioner of Economic Development, Culture and Tourism for the City of
Toronto. "As the festival grows, so too does its impact on the local economy.
It's an important investment with a significant return to the city."

The 2001 Celebrate Toronto Street Festival featured 400,000 square feet of free
entertainment at four sites on Yonge Street, with 1,200 performers on 10
stages. The 2002 Celebrate Toronto Street Festival will take place from July 5 to 7 and
promises to be even bigger, with the addition of the new Dundas Square venue.

Media Contact
Media contact:
Marilyn Nickel, Special Events

Sponsorship Information:
Lalitha Flach, Special Events



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