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September 9, 2002
City of Toronto announces its goal for the United Way
The City of Toronto today announced a target of $900,000 for its 2002 City
employee campaign on behalf of the United Way of Greater Toronto. Commissioner
Paula M. Dill, Campaign Patron, made the announcement at a noon event on Nathan
Phillips Square officially kicking off this year's City campaign. She said the
City's 2002 campaign theme is "We can make a difference."

Councillor Jane Pitfield, representing the Mayor and City Council, told the
audience of civic employees, "The United Way is an important part of our
community. In my three years as Council's representative in the campaign, I
have seen the enthusiasm and generosity of City employees. I hope we can
maintain our record of generosity this year."

Shirley Hoy, the City's Chief Administrative Officer, was joined on stage by
City commissioners. She commented, "Employees of the City of Toronto know the
importance of our partnership with the agencies of the United Way. It's a
campaign that the commissioners and I fully support. Staff's response last year
was outstanding and I am sure the campaign will be successful again this year,
thanks to creative fundraising events and individual pledges."

Another special guest was Susan McIsaac, an executive with the United Way of
Greater Toronto. She called the City of Toronto a "flagship" supporter, having
contributed more than $3.5 million over the past four years. This year's
overall campaign target for Toronto is $78.5 million.

Employee groups presented cheques totaling more than $100,000 before the fun
began. Accomplished amateur athletes joined groups of City staff for playful
competitions testing skills in events such as golf putt, darts and basketball
toss. The overall winner was the team from the Economic Development, Culture
and Tourism department. The kickoff event also featured barbecues, live music,
free massages and information tables staffed by several United Way agencies.

The United Way of Greater Toronto is the main source of funds for more than 200
local health and social service agencies.

Media Contact
Cal Scotchmer,
City of Toronto United Way office,



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