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April 8, 2002
City of Toronto appoints a new executive director to top tourism job
Economic Development Culture and Tourism-The City of Toronto is pleased to
announce the appointment of Mr. Duncan Ross as the Executive Director of
Tourism for the Department of Economic Development Culture and Tourism. Mr.
Ross's appointment is effective as of Monday, March 4, 2002.

Mr. Ross joins the City from the Muskoka Tourism Marketing Agency where he
worked as their Executive Director. Over the last 19 years, he has been
involved with the tourism sector in various capacities including 10 years with
the Ontario Ministry of Economic Development, Trade and Tourism and two years
with Travel Alberta.

He holds a Bachelor of Applied Arts in Hospitality and Tourism Management from
Ryerson Polytechnic University with specialization in Tourism Marketing.

He will implement strategies in three key areas to strengthen Toronto's
position as a leading tourist destination. Firstly, he will continue to work
with Tourism Toronto, the City's main marketing body, to promote existing
products. "Toronto is a great city for festivals and special events and we need
to get the word out to greater numbers of people," said Mr. Ross.

Secondly, he plans to work with the Tourism community to create an environment
in which the Tourism industry can thrive. And finally, he intends to
pro-actively seek out and bid on hosting large sporting events, international
meetings or congresses and art and cultural expositions.

"Toronto gained a lot of expertise from the 2008 Olympic bid and in its World
Youth Day preparations. There is a great opportunity now to capitalize on the
expertise and to invite the world to Toronto," stated Mr. Ross with apparent
enthusiasm for the job at hand.

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