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May 13, 2002
Media Advisory: Commercial market area study reveals South Etobicoke's growth potential
Economic Development - The City of Toronto's Economic Development Division, the
South Etobicoke Regeneration Project and the four South Etobicoke Business
Improvement Areas (BIAs), are hosting an evening at the Assembly Hall to
present the recently released Commercial Market Area Study (CMAS). This study,
a joint financial partnership, was initiated to develop revitalization
strategies for Etobicoke's Lakeshore area Main Street businesses.

The architects of the study, Talbot Consultants International and Market
Research Corporation, will present their findings to show local market needs,
business opportunities and ways to attract and retain Main Street businesses.

"This study has provided our business area and my business with valuable
information about our clients and market. It also identifies opportunities for
growth in the midst of stiff competition," said Liz Hercun, Lakeshore Village
BIA Chair and owner of The Village Butcher. "As a small business owner, we
could not afford such an exhaustive study on our own."

Date: Tuesday, May 14
Time: 7 p.m.
Place: The Assembly Hall
1 Colonel Sam Smith Dr.
(Lake Shore Blvd. and Kipling Ave.)

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