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April 8, 2003
Whether at work or at a play, defibrillators save lives... honest!
Toronto Emergency Medical Services is teaming up with community leaders
tomorrow to launch a public awareness campaign aimed at making Toronto a
Cardiac Safe City. Councillor Brad Duguid, on behalf of Toronto City Council,
will officially kick off the campaign.

Lending their support are "Honest" Ed Mirvish and Hugh Heron, president of the
Heron Group and Heathwood Homes, who are also the faces of the month-long
(April 7 to May 4) multi-media campaign.

Date: Wednesday, April 9
Time: 10:30 a.m.
Metro Toronto Convention Centre, 255 Front St. W.
North building entrance at the security desk

Sudden cardiac arrest (SCA) is the single leading cause of death in Canada and
often strikes without warning. Toronto paramedics respond to more than 2,000
cardiac arrests every year,
20 per cent of which occur in public places such as shopping malls, office
buildings or industrial sites. Unfortunately, by the time a paramedic crew
arrives with a defibrillator, the SCA victim has less than a five per cent
chance of survival.

The goal of Toronto EMS is to have defibrillators installed in all City-owned
properties. The Cardiac Safe City campaign takes it a step further and
challenges private businesses to make their work places safer by implementing
their own public access defibrillation programs.

Photo opportunity:

Sudden cardiac arrest scenario and defibrillator demonstration

Media Contact
Garrie Wright
Co-ordinator,Toronto EMS Cardiac Safe City program



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