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July 17, 2003
City postcard invites friends and thanks visitors
The Mayor's "Toronto: You Belong Here" Recovery Task Force began distributing a
promotional postcard today at major Toronto attractions, City Hall, civic
centres and libraries in an effort to get residents and tourists to promote
Toronto this summer by using the most trusted form of publicity - word of mouth.

An electronic version of the postcard is also available by checking out the
"Toronto: You Belong Here" pages on the City's Web site at Visitors can choose from a variety of greetings and tag
lines, then send the postcard around the world electronically.

"The people of Toronto have always been great ambassadors for their city," said
Mayor Mel Lastman. "I want this postcard on bulletin boards from Paris to
Beijing. Come on, Toronto, lets show the world how much we love our city!"

Featuring the downtown waterfront skyline as seen through a grove of trees on
Toronto Island, the postcard also includes smaller photos highlighting some of
Toronto's major summer attractions:
· International cuisine
· World's third-largest centre for English language theatre
· The Toronto Zoo
· World-calibre sports at SkyDome

The postcard is being given as a "thank you" to ticket buyers at city
attractions such as the Toronto Zoo, SkyDome, CN Tower, the Art Gallery of
Ontario, the Royal Ontario Museum, Toronto Culture museums such as Old Fort
York and Spadina House and major theatres. It will also be available to guests
at downtown hotels and in taxicabs. Residents can pick up a postcard at any of
the five civic centres, Toronto City Hall and all Toronto Public Libraries.

Media contact:
Kevin Sack, Manager, Corporate Communications, 416-397-5277



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