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September 18, 2003
Nickelback takes "The Long Road" to Toronto
Internationally acclaimed Canadian band, Nickelback, will rock Torontonians at
a free concert on Saturday, September 20 beginning at 8 p.m. at Yonge-Dundas
Square. The band will perform a 90-minute set including an exclusive preview of
their new album, "The Long Road".

Hosted by Much Music's George Stroumboulopoulos, and sponsored by the City of
Toronto and Solo by Bell, the concert will be broadcast across Canada, live on
Much Music. Fans at home can also chat one on one with the band via phone, fax
and email.

"Nickelback's music appeals to a diverse fan base and exudes energy," said
Toronto Mayor Mel Lastman. "This is just the kind of event that makes Toronto
such a great place to live and visit."

Mayor Mel Lastman is also set to present the band with a key to the City on
Friday, September 19, the day before the free concert.

Nickelback's new, self-produced album, "The Long Road" will be available in
stores on Tuesday, September 23. Their last release, "Silver Side Up", has sold
9 million copies worldwide to date.

The Mayor's "Toronto: You Belong Here" campaign has been promoting the city's
events and destinations. Launched by Mayor Mel Lastman in May 2003, the
campaign encourages residents of Toronto and the GTA to become tourists in
their own town as a show of support for the city's tourism industry.

Media contact:
Winnie Li, Mayor's "Toronto: You Belong Here" Recovery Task Force Secretariat,



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