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July 17, 2003
Countdown is on for Swim for the Kids 2003
Pick a pool, get training ... and dive into Swim for the Kids 2003. Canada's
largest swimming event is coming to a pool near you beginning Saturday, August

Take part at any of the 30 indoor and outdoor pools in Toronto hosting special
Swim for the Kids sessions for an estimated 1,000 swimmers from August 2 to 17.
The event gives people of all ages and abilities every motivation to shape up
and help raise over $100,000 for a great cause.

All funds raised will go to the Hospital for Sick Children Foundation. In 2002,
the event's first year, more than 240 participants raised $44,000. This money
was used to purchase a Genetic Sequencer for the Immunodeficiency Department.

Canada's most research-intensive hospital and the largest centre dedicated to
improving children's health in the country, aims to provide the best
family-centred, compassionate care; to lead in scientific and clinical
advancement; and to prepare for the next generation of leaders in child health.

Swimmers of all ages and abilities can take part in Swim for the Kids in one of
five ways. There are three timed events (T) and two untimed events (U):

- Individual 5,000m (T)
- Individual 2,500m (T)
- Individual 1,500m (U)

- 5,000m in a team of three to five members (T). A full Swimathon is the
sport's equivalent to running a marathon (5,000m works out to 200 lengths of a
25m pool or just over three miles)
- Simply Swim (U) is the flexible fifth category and is perfect for anyone who
can't find a convenient pool or session time. The public can simply drop-in at
any pool in Toronto at any time during the month of August and 'Simply Swim' as
far as you can.

Every swimmer who registers receives a swim hat and personalised certificate of
achievement. Anyone who completes 5,000m will be presented with an exclusive
Swim for the Kids medal.

Register online at or ask at your local participating
pool. For further information please call the Toronto Parks and Recreation Pool
Hotline at 416-338 POOL (7665).

This event is made possible through support from The City of Toronto Parks and
Recreation Division.

Swim for the Kids 2003 -- Questions and Answers

Q What is Swim for the Kids?
A It's an exciting fundraising swim challenge hosted by City of Toronto Parks
and Recreation.

Q What do I have to do?
A There are three individual challenge distances; 5,000m, 2,500m and 1,500m or
you can do the 5,000m as a team of three to five of your family, friends or

Q What if I can't swim that far?
A You can enter as "Simply Swim" and swim as much or as little as you like --
just swim your best.

Q What if I can't attend an advertised session?
A You can still take part by entering "Simply Swim" and complete your swim when
it is most convenient for you before Sunday, August 31. If you wish to complete
one of the challenge distances and would like your time to be recorded on the
official results, please get your time verified by a member of the pool staff.

Q When is it?
A Saturday, August 2 to Sunday, August 17. Session times for this pool are on
the entry form.

Q How do I enter?
A Visit and enter online or pick up a form
from the reception desk and mail to the Swim for the Kids office. For more
information please call the Toronto Parks and Recreation Pool Hotline at
416-338 POOL (7665).

Q How much does it cost?
Entry Type: Youth (under 16); Individual cost: $6; Team cost:$15
Entry Type: Adult (16 ? 60); Individual cost: $10; Team cost: $25
Entry Type: Senior (60+); Individual cost: $8; Team cost: $20

Mixed entry type teams are to pay the team payment price for whichever category
the majority (over half) of their team fall into.

Q How do I fundraise?
A Once you have registered you will receive a pledge form with your
confirmation letter/email. Alternatively you can pick one up from your local
participating pool or download one from the swimmers section of the Web site.
Once you have the pledge form simply ask your friends and family to sponsor

Q Where does the money go?
A The Hospital for Sick Children Foundation.

Q Can the people who sponsor me get a tax receipt?
A Yes, a tax receipt will be provided from the Hospital for Sick Children
Foundation for all donations over $10.

Q Why should I do it?
A It's a real challenge, a chance to improve your swimming and fitness and to
raise money for a really great cause - and it's fun!

Q I am not a swimmer, but I would like to help. How can I volunteer?
A Our pool needs volunteers. Give your name and contact details to your local
Pool Manager. For a list of participating pools visit

Media contact:
Economic Development, Culture and Tourism Media Hotline, 416-560-8726



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