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September 9, 2003
City of Toronto announces its United Way campaign goal
The City of Toronto today announced a target of $930,000 for its 2003 City
employee campaign on behalf of the United Way of Greater Toronto. Joe
Pennachetti, Chief Financial Officer and Treasurer, who is the campaign patron
this year, made the announcement at a festive mid-day event held on Nathan
Phillips Square to officially launch this year's City campaign.

Several City departments and employee unions/associations presented cheques
totaling about $50,000 to kick-start the campaign. Most of the funds, however,
will come from individual employee pledges, which are usually made through
payroll deductions of a few dollars each pay period. The pledge drive will run
throughout the month of October.

Councillor Jane Pitfield, representing the Mayor and City Council, told the
audience of civic employees and the public, "The United Way is an effective way
for us to get involved and make a lasting difference to the one-in-three
Torontonians who benefit from United Way agencies' programs and services. It's
all about making Toronto a better place to live and work."

Shirley Hoy, the City's Chief Administrative Officer, was joined on the stage
by City commissioners. Ms. Hoy said she and the commissioners, as well as the
City's labour organizations, all support employees' efforts on behalf of the
fundraising campaign. She commented, "With all the difficulties and challenges
the City has faced in recent months, I am proud of the way City employees have
met those challenges. The same can be said for their efforts in our United Way
campaign. Thank you for your generous donations."

Frances Lankin, president of the United Way of Greater Toronto, also addressed
the crowd and participated in the cheque presentations. "I'm always blown away
by the commitment shown by you people at the City of Toronto," she said.
"Campaigns like yours make a big difference to many thousands of people in this

The campaign launch, organized by the City's United Way Office, featured a
competition among teams from City departments and the City's association for
management employees. Bolstered by celebrity guests, the teams constructed toy
boxes in a fun event run by representatives of the W Network's The Decorating
Challenge and The Gardening Gamble television programs. The toy box built by
the Community and Neighbourhood Services team was chosen the winner, based on
audience response. Zellers will fill each of the boxes with toys, for
distribution to United Way agencies that work with children.

The campaign launch on the square featured musical entertainment by the Toronto
Police Choir and singer Rosemary Schmidt, a City employee. Enbridge Gas
provided the barbecues and members of Toronto Fire Services and Emergency
Medical Services worked as the chefs.

Media contacts:
Cal Scotchmer, City of Toronto United Way office, 416-397-4017
Cindy Lewis, City of Toronto United Way office, 416-338-0071



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