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January 28, 2003
Library Wins Prestigious Public Relations Award
Toronto Public Library - Toronto Public Library is pleased to announce that it
has won the recognition of its peers internationally. Announced this past
Saturday in Philadelphia, Toronto Public Library has been honoured with a 2003
John Cotton Dana Library Public Relations Award, the most prestigious award of
the American Library Association (ALA).

Toronto Public Library won the award for its work on a Toronto Reference
Library program, the Performing Arts Lecture Series. The Series continues to
provide the public with the unique opportunity to hear presentations by
outstanding Canadian performers in music, theatre, film and dance. The Series
attracted new partnerships and patrons; enhanced the Library's contribution to
the literary and cultural life of the city; and raised the Library's profile.

The multi-faceted public relations campaign, which included cross-promotional
initiatives with the Canadian Opera Company and other arts organizations; media
relations; advertising; direct marketing; and the consistent use of a
Performing Arts image (.jpg attached; alternative formats available on
request), was successful in meeting the Library's objectives.

Sponsored by H.W. Wilson, the John Cotton Dana Public Relations Award is given
by the American Library Association annually to select libraries that have
distinguished themselves by their public education and public relations efforts.

The award was named after John Cotton Dana (1856-1929), an American librarian
who believed that libraries could and should play a leading role in realizing
an egalitarian society. Dana recognized that public libraries had to identify
with citizens, allowing them to become decision-makers in a democratic society;
ideally, libraries should become a cultural center in the community.

Toronto Public Library is North America's busiest public library system with 98
branches. Every week, more than 300,000 people visit its branches, and borrow
more than half-a-million items. For more information about the Toronto Public
Library, please call Answerline at 416-393-7131 or check out the library's
website at

Media Contact
Toronto Public Library Answerline



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