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October 2, 2003
Media Advisory: Toronto Fire Services Tells Residents, "When Fire Strikes: Get Out! Stay Out!" Fire Prevention Week is October 5 - 11, 2003
Toronto Fire Services in conjunction with NFPA (National Fire Protection
Association) and all fire services across North America will be recognizing
Fire Prevention Week, October 5 - 11, with a variety of interactive public
events and activities. We are reaching out to the community this Fall, with a
Fire Prevention Week campaign, designed to save lives and prevent injuries, by
teaching important information about having working smoke alarms and fire
escape plans. This year's theme, 'When Fire Strikes: Get Out! Stay Out!' is a
lifesaving reminder for residents, to leave their home right away when their
smoke alarm activates and to stay out until fire fighters say it is safe to go
back inside.

On Sunday, October 5th at 10:00 a.m. Toronto's Fallen Fire Fighter Memorial
Service, at Harbourfront Fire Station # 334, 339 Queens Quay West, honouring
147 fire fighters who have died in the line of duty since 1848, while
protecting lives, property and the environment in Toronto. This year's
additions to the Honour Roll are Captain Joe Truax, who died on July 15, 1997,
and Acting Captain Murray Duncan, who died on April 7, 2003. Both died of
work-related cancers.

On Monday, October 6th beginning at 1:30 p.m., we will be co-hosting a launch
of Fire Prevention Week, with the Office of the Fire Marshal at the Air Canada
Centre. We will unveil a new fire safety poster, featuring Toronto Maple
Leafs' goaltender Ed Belfour. Speakers include Fire Marshal Bernard Moyle, Fire
Chief Bill Stewart and Toronto Maple Leaf star Ed Belfour.

On Tuesday, October 7th from 12:00 p.m. to 2:00 p.m. at City Hall, Nathan
Phillips Square, will feature antique and modern fire trucks along with life
safety information and educational exhibits.

Our annual Open House will take place at the North York Civic Centre/Mel
Lastman Square on Wednesday, October 8th, from 5:30 p.m. to 8:30 p.m. This
exciting event features live fire demonstrations and life safety exhibits.
Many activities include children-sized Fire Fighters' Combat Challenge, face
painting, pictures with our fire safety dog mascot "Sparky" and venturing
inside our Fire Safety trailer.

Throughout the week, public education displays and activities, will take place
at the following locations:

· Sherway Gardens Shopping Centre (October 6 - 11, 25 The West Mall)
· Toronto Dominion Centre (Oct 7 and 9) and Simcoe Place (Oct 7)
· Scarborough Town Centre [October 9 - 11, Bay Court (300 Borough Drive)]
· Centrepoint Mall (October 6 - 11, 6464 Yonge Street)

All fire stations will be open to the public from 9:00 a.m. to 5:00 p.m to
distribute fire safety posters and to offer life safety advice.

In addition, fire trucks and crews will be conducting school fire drills and
greeting the public at seven locations, distributing fire safety materials and
answering public inquiries. These locations include:

· Sherway Gardens
· Woodbine Centre
· Scarborough Town Centre
· Dundas Square
· Queen & Bay
· Yonge & Sheppard
· Yonge & Eglinton.

"Everyone must ensure that their homes have working smoke alarms on each
floor," says Fire Chief Bill Stewart. "In addition, I encourage everyone to
identify potential hazards in their homes and take corrective steps to prevent
fires. Plan and practice your home escape, so: When fire strikes: Get Out! Stay

For more fire safety tips, please contact your nearest Fire Prevention or
Public Education Office via Access Toronto at 416-338-9390 or

Media contacts:
Captain David Sheen
Pager 416-468-9978

Captain Don Marsden
Pager 416-667-4121



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