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October 17, 2003
Toronto fire fighters and paramedics urge Torontonians to roll up their sleeves and give blood now
Toronto's paramedics and fire fighters have challenged all City of Toronto
employees to try to meet their blood donation numbers.

In order to help boost Canadian Blood Services' supply, Toronto EMS Deputy
Chief Norm Lambert and Toronto Fire Chief Bill Stewart rolled up their sleeves
today to give blood.

Toronto Fire and Toronto Emergency Medical Services have challenged all other
City of Toronto Departments to organize a blood donor drive, or to take part in
scheduled blood donor clinics, and to try and match or surpass the amount of
blood donated by paramedics and fire fighters at their Emergency Services
headquarters clinic today.

"Fire fighters and paramedics have traditions of caring and acting charitably
on behalf of other people," said Toronto Fire Chief Bill Stewart. "This is a
great opportunity for all City of Toronto staff to join us in helping Canadian
Blood Services with an urgent need. Giving blood now could mean the difference
between life and death."

"Caring about people is what being a paramedic or fire fighter is all about. We
encourage everyone who is able to do so to roll up their sleeves and give the
gift of life," said Norm Lambert, Deputy Chief of Toronto EMS. "Join your
emergency services personnel in starting a blood donor clinic at your workplace
and make a difference."

For information on how to attend or organize a Canadian Blood Services donor
clinic, check out their Web site at or call 1-888-2 DONATE

Media contacts:
Peter Macintyre, Toronto EMS, 416-392-2069
David Sheen, Toronto Fire Services, 416-338-9317, 416-468-9978 (pager)



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