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November 28, 2003
Five IFEA Pinnacle Awards go to Toronto Special Events
  
Each year, the International Festivals and Events Association (IFEA) recognizes
outstanding examples of special event promotions with its Pinnacle Awards
competition. Toronto Special Events walked away from IFEA's 48th Annual
Convention and Expo in Anaheim, California with five major awards. The awards
were presented at a luncheon last week.

The 36th annual Cavalcade of Lights presented by Scotiabank took the gold
trophy for the Best Full Length TV Program (Local) and a silver trophy for Best
Photograph. The event, which reached a capacity crowd of more than 50,000
people, celebrated the season's first lighting of the Cavalcade of Lights
exhibition, featuring more that 100,000 dazzling lights. The Cavalcade of
Lights First Lighting Celebration sponsored by Scotiabank for 2003 takes place
this Saturday, November 29.

Designs in Ice presented by Scotiabank is a three-day ice-carving exhibition
and competition The annual post-Christmas event won the silver trophy for
Single New Sponsorship Program. The 2002 edition of this 20-year holiday
tradition was inspired by, in a partnership with Alliance Atlantis Motion
Picture Distribution, The Lord of the Rings: The Two Towers, co-inciding with
the December 18, 2002 release of the major motion picture. Designs in Ice
sponsored by Scotiabank for 2003 takes place December 26 through 28.

Torontonians defied the cold at two festival sites for one of the nations'
premiere winter festivals, Toronto Winterfest. The festival was honoured with
the silver for the Newspaper Insert/Supplement that appeared in the Toronto
Star on February 1, 2003. Built on the foundation of the long-running
Winterfest, Toronto Special Events is launching a new winter festival,
WinterCity. WinterCity creates a new tradition of winter exuberance. Running
from January 30 to February 12, 2004, this 14-day celebration gives center
stage to the city's renowned culture, creativity and cuisine.

The official launch of Toronto's most anticipated meeting place, Yonge-Dundas
Square, on May 30, 2003 drew a crowd of 55,000 people. Incorporating live
music, circus acts and fireworks, the event was capped-off by explosive
performances by Snow and Treble Charger. Toronto Star photographer Tannis
Toohey captured the excitement of the opening ceremonies at the Yonge-Dundas
Square earning a bronze for Best Photograph.

Each year, the International Festivals and Events Association recognizes
outstanding examples of special event promotions with its Pinnacle Awards
competition. For nearly three decades, IFEA media awards have honoured many
outstanding promotional and media initiatives. Other festivals honoured at the
Haas and Wilkerson by Pinnacle Awards competition this year were Kentucky Derby
Festival in Louisville, KY, Singapore River Buskers Festival, Miramar Air Show
in San Diego, CA and the Rotterdam Festival.

Toronto Special Events celebrates the city year-round by producing events and
festivals that showcase the best that Toronto has to offer in music, art,
culture, sports, food, theatre and spectacle. From the frosty festivities of
the new WinterCity festival to the massive merriment of Celebrate Toronto
Street Festival, Toronto Special Events creates events that get people into the
city and on to the street.

For more information on special events in Toronto, call Access Toronto at
416-338-0338 or visit http://www.toronto.ca/special_events.

Media contacts:
Amber Authier
Event Supervisor, Marketing
Toronto Special Events
416-395-7318
Cell: 416-270-8548
aauthie@toronto.ca

Heather Kaufman
Event Supervisor, Marketing
Toronto Special Events
416-395-7405
Cell: 416-275-7520
hkaufman@toronto.ca



 

 

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