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November 19, 2003
Drivers, pedestrians need to be more vigilant to prevent pedestrian collisions
  
The City of Toronto's Transportation Services Division is urging both drivers
and pedestrians to be extra careful as they travel on or across city streets in
the wake of two more pedestrian deaths in Toronto earlier today.

"We are very concerned about the number of deaths and injuries to pedestrians
on our roads," said David Kaufman, General Manager of Transportation Services
for the City of Toronto. "These two deaths further reinforce our message that
both drivers and pedestrians need to take extra care, especially during winter
when there is less daylight.

"As we do in all cases, we will be carefully examining the circumstances of
these recent incidents to determine if any remedial action is required," added
Kaufman.

More than half of all traffic fatalities involve pedestrians. A total of 50
pedestrians were killed in 2002 and 38 have been killed so far this year. More
than 2,000 pedestrians are injured on Toronto's roads every year, an average of
six people per day.

The Transportation Services Division recently ran an advertising campaign with
posters on transit shelters and buses, featuring school zone signs and
pedestrian crossing signs with "pedestrians" jumping out of the way of an
unseen approaching vehicle. The slogan is "Please Drive Carefully - We're All
Pedestrians." Toronto Police Service is currently running "Operation Ped
Safe," a campaign focussing on the behaviour of drivers, cyclists and
pedestrians.

In addition, Transportation Services is involved in several pilot projects
aimed at improving pedestrian safety including:

- Broad Pavement Markings for Crosswalks - "zebra-striped" painted crosswalk
lines to heighten drivers' awareness of the crosswalk

- Leading Pedestrian Phase - providing an advance "walk" signal so that
pedestrians can enter the crosswalk and begin to cross the street in advance of
the green signal that permits drivers to enter the intersection.

- Passive Pedestrian Detection - Automatic detection is used to detect the
presence of pedestrians in a crosswalk during the "flashing, don't walk" phase.
If a pedestrian is detected in the crosswalk at the end of the phase, the
pedestrian crossing time will be extended and vehicles will be delayed.

Media contact:
Steve Johnston, Sr. Communications Coordinator, Works and Emergency Services,
416-392-4391



 

 

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