Mayor Lastman launches City's Chinese business recovery campaign|
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Mayor Mel Lastman today launched a campaign that will help Toronto's Chinese
businesses make a fast recovery from the effects of the SARS outbreak.
"This campaign will bring Torontonians and tourists back to where they belong -
our Chinese businesses," said Mayor Lastman.
The heart of the campaign is an intensive marketing and advertising push aimed
at members of the Chinese community and other Torontonians. The campaign will
build on the success the City has already achieved through its "Toronto: You
Belong Here" initiative and will add a Chinese-Torontonian focus to it.
"Our Mother's Day and the Victoria Day campaigns convinced tens of thousands of
Torontonians to come out and join in the life of the city. We expect this new
campaign to do the same for Toronto's Chinese businesses," said Mayor Lastman.
As part of the campaign, the City is contributing up to $200,000 to support
five summer festivals that will bring members of the Chinese community and
other Torontonians out to shop and dine in the city's various Chinatowns. The
City is also cost-sharing and helping market the Alton Towers Street Festival
for businesses and residents in Scarborough on May 24.
The campaign responds to concerns that representatives of Toronto's Chinese
businesses presented to the Mayor at their SARS Economic Summit on April 28.
"We listened to what Chinese business people told us at their Summit, and we
are acting quickly on their recommendations," said Mayor Lastman.
Details of the Chinese "Toronto: You Belong Here" campaign are available on the
web at http://www.toronto.ca.